Website SEO's BFF: User Experience Design w/ Susan Reoch

Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.

Find Susan:
Website
Instagram
Microcopy Micro Course

1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.

• Empathizing with users, defining problems, ideating solutions, prototyping and testing results.
• Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.

2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.

• E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.
• Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.

3.  Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.

• The steps of Design Thinking: Empathize with Client, Define The Problem, Ideate, Prototype, Test.
• Your website copy should include the skillsets of conversion copywriting, SEO and User Experience (UX) Design.

Donald Miller's Book Storybrand

Connect w/ B: YouTube,

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Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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