The Simple and Smart SEO Show

We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.Welcome to the Simple & Smart SEO Show!Share us with a friend!1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.Search intent is more important than hashtags in terms of getting the right results on social media searches.2. Offsite SEO benefits can still be achieved even without having one's own platform.Be assertive and strategic with backlinks when appearing on other podcasts or shows.Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.3. SEO is vital for businesses to remain competitive during a recession.Offsite SEO has evolved from spammy backlinks to a pay-to-play system.Small businesses can still compete without paying for links by pitching content and writing guest posts. Copywriting and SEO intersect at this point because if searchers don’t feel a connection with what is being shared then they will keep clicking past it.For solo entrepreneurs who do everything themselves there is no distinction between developer tasks and SEO tasks- both must be done together for success.Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are talking the connection between MESSAGING and SEO with Marisa Corcoran.Sign up for the messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.1. Marisa Corcoran encourages entrepreneurs to focus on creating a clear, specific message that will spark curiosity and get people following up out of interest.Marisa's signature program, the Copy Confidence Society, helps people uncover what to say and how to say it so they can attract their dream clients with words used on websites, social media posts, emails etc.B realized she was a copywriter while attending Marisa's Copy Chat Summit in 2020!Marisa  suggests using the Proton Pack Messaging Playbook which consists of four Ps (Person, Product, Purpose and Perspective) to help hone in on one's messaging. (She's giving it away FREE at her LIVE masterclass!)2. Listen as Marisa workshops Crystal's SEO offers.Marisa noted that people need multiple touchpoints in order to remember something or someone; this is why repetition is so important.Marisa shared two of her motifs: “The best copy cannot fix a muddied message” and “People make purchasing decisions based on what you're selling (something they want) as well as if you are the person they want to do business with."3.  Sign up for Marisa's Leave Them Wanting More Masterclass Details:LIVE! Covers topics such as creating irresistible copy with creativity and chutzpah, UText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are talking common SEO audit issues we've seen! Welcome to the Simple & Smart SEO Show!Share us with a friend!1. Common SEO Audit issues:Broken LinksMeta Description errorsLow Word Count404 pagesMultiple or missing H12. How they happen?Broken Links: when a user clicks on an online link that doesn't go anywhere.Meta Description: missing descriptions, duplicated ones or too long/short.Not having enough words on the page (maybe page is image-heavy).3. Make your URLs "SEO friendly" by: Including keywords separated by dashes.Avoiding  characters like ampersands, at symbols or exclamation points.Get insider Shopify Page Tips!4. What about content?Content should be scannable and helpful to the reader in order to rank favorably with Google.For blogs, aim for a minimum of 300 words.The length of content depends on what is already ranking for that keyword.Let us know what you think of the episode! Leave a text or voice noteApply for your own $99 SEO Site Audit!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are talking Google Business Profiles: How they work and why you should have one!Welcome to the Simple & Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note1. Easy wins with Google Business Profile:Embedding a Google Map on one's contact page is recommended to make it easier for customers to find their location. Double check all information is up-to-date including prices and ratings/reviews as these can change over time.2. Interesting things we learned related to Google Business Profile:Searches for "where to buy" and "near me" have increased over 200% in recent years, leading to an increase of discovery searches.It is important to ensure accurate information on all platforms such as Yelp so customers can easily contact businesses via iPhone apps.3. Why Google Reviews are the most valuable reviews:Reviews should also be taken with a grain of salt as they can easily be fabricated or edited by businesses themselves. Google reviews typically tend to more accurate than other review sources since people have verified accounts through Google before leaving them.It's important to respond politely to reviews, even if they are negative. This will help build trust with potential customers. 4. Final thoughts about the artist formerly known as GMB (Google My Business):Ask customers to leave a review on your Google Business Profile (send them a link to make it easyText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are talking SEO for blogging & SOPs (Standard Operating Procedures) for a smooth blog workflow w/ Dolly Delong, brand photographer & systems educator!Welcome to the Simple & Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice noteDolly DeLong is a branding photographer & systems and workflow educator based in Nashville, Tennessee who helps business owners create their own SOPs.1. To optimize your website SEO, Dolly suggests: Understanding what words your ideal clients use when searching on Google so you can show up with relevant content that answers their questions Creating four different types of blog posts:  future focused, evergreen, trending topics & client features.2. Dolly's favorite SEO tools and workflow assistants:Lightroom: for meta tags & descriptions to images with keywords about who it's for/serving plus where it was taken or business name.Showit (website builder) for WordPress.Yoast (SEO tool) for WordPress.Facebook pixel code (for tracking and retargeting).UberSuggest competitor keyword research tool.3. Dolly has a free pop-up podcast that will be live at the end of January!Sign up for the Foundational FText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are talking content planning for 2023. Grab Crystal's free  content planning and task template. It's a marketing calendar template in excel (Google Sheets) that's yours free as a listener of the podcast. Happy New Year! Make it your own and get productive!Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note 1. How this conversation started: Crystal recognized the need to make sales calls and set aside time for client work.She created an organized list of tasks for each day of the week.We both feel it's important to set profit and revenue goals based on our experience with self-employment.2. Crystal uses quarterly audits to analyze the progress of businesses.A SWOT audit should be done every year (and updated quarterly).SEO Audit should be done quarterly.Etsy/Ecommerce and social media performance should be audited as well.3. Productivity Tips: Batch create as much as possible.Tailwind for Pinterest, Schedulers for Social media.Get in "the zone" and avoiding distractions when working.Try time blocking, setting aside a specific period to pay bills, celebrating successes, and improving workflows two times per month. Track Your mileage with MileIQ.4. Seek to understand your clients and Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal & B shared their favorite 2022 episodes!Remember to: Leave a text or voice note.1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite)B felt vulnerable but she's since learned the episode helped people understand SEO!2. Ep13: Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave)Ashleigh Chanel talked about how ROI isn't always monetary—it's also return on effort (ROE).3. Ep 4: Instagram Search: How to Rank Higher in 2023 (B's #2)B walked through 7 elements of SEO within Instagram. (And now we're seeing other IG experts talk about this!)4. Ep 30: Solving Customer Problems With SEO & Content w/ Marketing Fixer Sunny Logsdon (Crystal's #2)Sunny helps marketing small businesses & women who need to or want to re-engage in the workplace, which really connected w/ Crystal.5. Ep 28: Launch With Confidence: SEO & Successful ProduText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We are talking to  Stephanie Long all about using the SEO tool ScreamingFrog to audit the image sizes on your site!This is a doozy! Catch the YouTube video here!Stephanie Long has been doing SEO for 10 years. She began her own firm SMM SEO Agency, and specializes in helping tech companies.Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.Watch the episode on Youtube so you can follow along with our screenshares!1. Screaming Frog is a tool that helps you determine if your images are too large and slowing down your website speed.Screaming Frog is a good tool for image compression suggestions.Screaming Frog is free up to 500 website pages.2. Stephanie uses Excel to export image data from Screaming Frog so that she can then upload it into Google Sheets for easier analysis.Image sizes, smallest to largest: kb, b, mb, gb, bConvert bytes to pixels by inputting your numbers into this converter tool.You can also convert bytes to pixels manually by using this formula from pixelconverter.com:Pixels resolution = (8*bytes value)/(bit value) then:Width in pixels = pixels resolution*aspect rationHeight in pixels = pixels resolutionText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We are talking to  Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy!Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan.Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.1. SEO and Marketing should align with your customer's journey.The customer journey is the process of understanding where your customers were before they found you.The way that Sunny explains SEO to her clients is by having valuable content that your target customer needs.2.   Think about how you can help your clients before they even know they need you.For customers who are in the pre-awareness stage, it's helpful to provide valuable content that answers questions they may have.Consider what other struggles they might be dealing with in their life.Provide next steps for people to take after consuming your content.3. Listen to your clients to understand their different needs.Pay attention to the common traits and needs are of your audience segments in order to better serve them.Shift focus from general products to more specific solutions as you receive feedback from customers.Join Sunny's 2023 content planning challenge (link coming soon!)In the meantime, connect with Sunny:Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.We are talking to  Salina Yeung all about using LinkedIn to complement your SEO Strategy. Salina is a current Linkedin business strategist and coach who has worked with Fortune 500 companies, helping them use LinkedIn for marketing and sales.Find out more at theinacadamy.com.1. Salina is a former LinkedIn employee with amazing insider tips!Do you know your LinkedIn social selling score? Salina breaks the SSI down in this episode.Find out how the Network SSI is different from the Industry SSI.Learn the four pillars that contribute to a person's SSI score.2.  LinkedIn prioritizes keywords in various places - do you know where?The low-hanging fruit? Filling out all of your profile fields completely.Only 5.2% of Linkedin users post content regularly. Repurpose your best stuff on LinkedIn!Use keywords in your title - rather than your title!3. Wondering what to share on Linkedin?Utilize your Linkedin profile as your sales page.If graphics are your thing, share carousels, infographics, etc.If you are a writer, use text posts like Linkedin articlesText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!