The Simple and Smart SEO Show

Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.Latesha Lynch is a marketing coach, consultant, and community builder.Connect with Latesha!InstagramTiktokYouTubePodcastLatesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.1. Latesha defines SEO as the ability for people to find you anywhere on the internet. Choose keywords based on your niche, content pillars, and what  you want to be known for.Choose marketing channels based on their personality and energy type.Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.2. Focus on Simple ways to promote SEO channels.Share YouTube videos to other platforms or pull quotes from blog posts.Use  email newsletters alongside SEO channels for better implementation.Connect problem-aware content to different stages of awareness.Building authority through content, and brand messaging.3. It's important to collaborate and demonstrate clear messaging in marketing.B's PET framework: Storytelling broken down into beginning, middle, and end.CrystaText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites.Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters.1. Pinterest is a search engine, not a social media platform.Conduct SEO research within Pinterest for better results.Promote content on Pinterest ahead of the actual season and use clear, concise graphic designs.Pinterest analytics help identify high-performing content and seasonal trends to inform future content strategies.2. Focus on email list building as a primary call-to-action (CTA) when driving traffic from Pinterest to a website.Embed YouTube videos in blog posts rather than directly linking to YouTube from Pinterest.Make sure boards on a business account are relevant to the business and convert any irrelevant boards to secret boards.Consider creating blog posts about products to help expand the content available for pins.3. Viewing Pinterest as an offsite SEO strategy can help rank on Google search and increase visibility for blogs, podcasts, and e-commerce websites.Emphasis on incorporating SEO throughout Pinterest accounts, including profile descriptions, board names, and pin titles.For podcasters or content creators, create seven pins per week, one for each day, related to the content produced.Perform keyword research for SEO within Pinterest by typing topics into the search bar and noting suggested keywords.Sunny’s pre-funnel content episodeText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Kristin Lawton is the Chief Brand Mixologist at District Brand Bar. She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage.Connect with Kristin!WebsiteInstagramMarketing Style QuizKristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube).1.Know, like, trust marketing strategy broken down into stages:  Know: Focus on three marketing channels to optimize discovery (e.g. website, Instagram, Facebook groups).  Like: Engage with the audience on specific platforms (e.g. Instagram stories/DMs, email, TikTok stitches).  Trust: Convert clients through established mechanics (e.g. launches, masterclasses, call to actions).2. A well-defined client journey is important:Build a good client experience, including referral systems and testimonials. Relationship-oriented approach rather than metric/data-driven.Establishing a client management system before starting SEO.3. Storybrand framework for messaging & goal setting:Utilize Storybrand framework in messaging.Setting yearly goals and breaking them into smaller, manageable tasks. Scheduling six-week planning retreats for organization.Tips on simplifying brand and marketing: create a client journey and narrow brand focus.Connect w/ B: Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation w/ TaVona Denise, master certified life coach and trauma informed business coach.Connect with TaVona Denise:WebsiteInstagram We talk about finding the balance between pricing, personal values, setting boundaries, and leveraging visibility opportunities such as SEO to grow a business without burning out.TaVona talks pricing:Change pricing in order to have a sustainable business.Connection between value, worthiness, and pricing.How personal beliefs and experiences can affect decisions regarding pricing.The fear of pushing people away with pricing.Identifying ideal clients: readiness, ability, and willingness to pay.Consider personal capacity and lifestyle when setting prices.TaVona on the nervous system + business:The nervous system needs comfort and safety.Calm the nervous system by breaking down the numbers.Establish boundaries and identifying the "why" behind business decisions to maintain personal values and avoid burnout.Create offers in order to maintain a balanced life and business.TaVona on SEO + online visibility: Leverage visibility opportunities such as SEO and networking to help reach more people and grow the business more efficiently.Creating authentic and intentional branding and messaging to attract the right clients and business opportunities.About TaVona:She is a former physical therapist turned master certified life coach and trauma-informed business coach.She primarily works with womeText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.Connect w/ Whitney:IGLinkedInPinterestWhitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.She is now starting a podcast to provide customers further support while also supporting other small businesses and women.Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for  your podcast:Basic equipment such as a computer, and cheap microphone (e.g.,  Blue Snowball) and headphones. We do not have a pre-set structure, but keep an idea list for topics.We downloaded our music from Storyblocks.We record our podcasts on Zoom.Post-production editing is done by Crystal or a Fiverr editor.Podcasts are an excellent way to build trust and relationships with listText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.Connect with Crystal Carter:SERPs Up PodcastTwitterWebsiteOur takeaways from Crystal:1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".Clarity is key when it comes to SEO, and communicating with bots.Make sure your website does what it "says on the tin" – keep descriptions concise & clear!2. With Wix, everyone has a baseline of "SEO starting points":such as dynamic site maps & structured data. Customization is also available for more advanced users.3. Fun SEO terms to understand: Site maps are important tools that help web crawlers understand a website better. Internal links can be used to help pages become indexed and increase visibility.4. Double check your tagging.Be aware of near duplicates in tagging; avoid tags with similar meanings.Clean up tags to save Google’s ‘crawl budget’ for more meaningful content. 5. Use schema.org to search and study existing schema.Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.ConnecText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.Get in touch with Erika:InstagramWebsiteHiring Cheat SheetsSee open rolesErika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").1. Research what words people are typing into Google when they are looking for a particular service or product.Look at what competitors are using. Use those as an inspiration point.Niche down! You won't get found on page 35 of Google.2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.The phrase “virtual assistant” is outdated. Replace with  specific job titles.Prioritize experience over hourly rate when hiring a team member.4. Tips to improve your search visibility:JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.Connect w/ B: YouTube, Website, LinkedIn, InstaText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business. WebsiteYouTubeInstagramMarket Research FREEBIE5-Figure Leap1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:Rely less on gimmicks and focus more on connecting with customers.Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.2.  How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. Remain objective (external research, quantitative data, one-on-one interviews).  Analyze cold audience data not associated with the client's list.Research conversations occurring within the industry.Use surveys sent to the client's list.3. How to increase your conversions with your words (and SEO):Use social media platforms with a purpose or strategy in mind.Celebrate customers' critical thinking and discernment vs. using FOMO tactics.Like this episode? Sign up for Marisa's messaging masterclassConnect w/ B: YouTube, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. Find Alex:WebsiteLinked InIG / FBListen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!Super fans should be provided with differentiated content, while most followers will only follow one platform.1.  Alex defines SEO as having two levels:surface level organic SEO (content/keywords)and technical SEO (deep dark hole for smarter nerds).2.  Best practices for repurposing content should involve getting the most use out of it while creating.YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.3.  Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.Content should be on the same umbrella to increase engagement and build trust.Only super fans need differentiated content! Knowing what the goal of the created content is allows for greater suText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.Find Susan:WebsiteInstagramMicrocopy Micro Course1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.Empathizing with users, defining problems, ideating solutions, prototyping and testing results.Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.3.  Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.The steps of Design Thinking: Empathize with Client, Define The Problem, Ideate, Prototype, Test.Your website copy should include the skillsets of conversion copywriting, SEO and User Experience (UX) Design.Donald Miller's Book StorybrandConnect w/ BText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!