The Simple and Smart SEO Show

Crystal Waddell
undefined
Sep 6, 2023 • 40min

Audio SEO: Boost Your Business Visibility w/Kim Tradewell

What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions?Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more.WebsiteServicesInstagram LinkedInOnline Creator Podcast1. Audio feeds enhance the client experience.You can use private audio feeds as an innovative way to engage with clients who desire high level, high touch interaction. B uses Loom and Voxer for onboarding and client communicationUse audio in proposals, off-boarding, and course delivery.2. Audio feeds can potentially replace a traditional funnel.It involves sending an RSS link to a private audio feed.Use a hosting platform that allows for a private feed. Kim's favorite is Hello Audio.3. Audio feeds can create connections with audiences.Use audio not specific to your business. Incorporate CTAs for YOUR business. Consider creating a private feed for paying members to share real-life experiences and behind-the-scenes.Use audio in email lists and blogging to entertain.4. Audio helps you keep up with rapidly changing platforms.Business owners must adapt to a multitasking environment. Using audio interfaces helps cater to needs of busy people.Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Sep 1, 2023 • 14min

SEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUES

You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site.But what are those pesky errors that show up on the SEO audit reports all about?What do they mean? And can you even fix them?Today we’re covering 8 common SEO issues & how to fix them including:Broken links Meta description errorsLow word countSEO non-friendlyResponse code 4xxTitle tag errorsMost of the fixes we walk you through are simple & require you to do things like:Only allow for one H1 headline on each pageCreate a 404 error page (like Brittany’s 404 page or Crystal’s 404 page)Create a 301 redirect (how to create a 301 redirect on Squarespace)How to add more copy to any web pageWhen to update URL slugsHow to prevent duplicate title tags (SEO titles) and meta descriptionsIdeal character count for title tags, meta descriptions, and more!Ready to fix some of your site’s technical issues? ⤵️Book an SEO Technical Audit» with Crystal» with Brittany**Note: The Galas conversation thread is no longer active. But ⤵️Have you had an SEO win since listening to SEO Shorts? Tell us!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 30, 2023 • 49min

Website Design and SEO: Best Practices w/Samantha Mabe

Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.Connect with  Samantha:Website Instagram We discussed the importance of combining website strategy and SEO. 1. Critical steps of optimizing your website:Messaging comes first. Copywriting next.Invest in high quality brand photos BEFORE website design.Implement basic SEO setups to ensure visibility.2. Basic SEO may or may not be included in web designing services. Much of the SEO comes from the website content. Often this is submitted by the clients themselves or written by a copywriter.The main goal of websites Samantha creates: present a professional online space.3. Professional, personalized brand photos can enhance the quality of a website. Use brand photos when possible over generic stock photos.Proper optimization of images can assist in quick loading of webpages.4. Best practices to improve a website's functionality and visibility: Set clear site goals (Set a fundamental goal for the site).  Integrating main goal into every page's design.Track conversions toward goal(s). Utilize SEO and keywords. Create an accommodating user experience. Incorporate a blog for content creation. "Choose Your Own Adventure" section on home page.Keep buttons and menus simple.5. Common business goals for a weText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 25, 2023 • 14min

SEO SHORTS: HOW TO USE HASHTAGS (PROPERLY) ON LINKEDIN

Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?News flash ‼️ it’s completely different from how you’re used to using them on Instagram.Salina shared:If you should use a branded hashtagIf it’s wise to use the same hashtags on every postAnd a couple more critical tips!In the podcast we reference a video walkthrough companion for this episode.← That’s it!If you like what you heard/learned, make sure you go connect w/ Salina on LinkedIn, her site, and on Instagram!And grab the Rock Your LinkedIn Profile Checklist ASAP!Be friends with us (Brittany & Crystal) on Linkedin too!Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 23, 2023 • 39min

Unlocking the Secrets of Google Search Console Tools

Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.Google Search Console Semrush ArticleJoin us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.1. The Google Product Suite Products We Love To Use.Google Search Console integrates with Google's other services. Google Analytics and Google Looker Studio.2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.Waddell and Herzberg go in-depth with the 'performance' tool These insights assist in content creation to drive more site traffic.Index Coverage indicates which pages are visible on search engines.Mobile usability is essential as most users access websites via mobile.We discuss the importance of submitting a sitemap.We identify the 'linking domains and internal links' feature.Our favorite: a monthly email report from Google Search Console.Today's discussion centers around leveraging Google Search Console for SEO. 3. Other Notable GSC Insights:Proposed changes to Google Search Console such as INP (Interaction to Next Paint)Google Merchant Center for e-commerce sellers.The importance of Security certificate (SSL) for site audits.Need help with your GSC? Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 18, 2023 • 8min

SEO SHORTS: HOW TO OPTIMIZE AN EXISTING BLOG

Work smarter—not harder, they say. Consistently crank out content, they say. Well what "they" haven't been telling you is exactly how to optimize your blogs to incorporate more SEO. In this quick hitting bonus episode of SEO Shorts, Crystal & Brittany are here to walk you through 5 key elements your blog needs in order to improve its ranking on Google & other search engines.Don't overlook these key areas of your blog:keywordsH1 headlinelinks: internal & external images: titles and Alt textbutton copyOther episodes you might also like to listen to:Website Accessibility w/ Erin PerkinsShare Blogs to Pinterest w/ Mackenzie ArmstrongMeasure the SEO Success of Blogs w/ Holly WiedmanGoogle's Helpful Content Update ExplainedSEO Dictionary Part 1SEO Dictionary Part 2Want a pro to walk you through the exact steps to write a keyword-rich, findable piece of content for your website (aka: a blog)? You might be interested in Brittany's "How to Write a Blog w/ SEO" 10-day email course!**Note: The Galas conversation thread is no longer active. But ⤵️Have you had an SEO win since listening to SEO Shorts? Tell us!Connect w/ B: YouTube, Website, Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 16, 2023 • 37min

Finding Balance and Clarity in Business w/Kathleen Booker

In this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life.Connect with Kathleen:WebsiteFBIGLinkedinEpisode Highlights:The connection between breathwork, stress reduction, and improved healthExploring the benefits of breathwork for business owners and their outputEmbracing consistency and staying true to your own unique journeyUnveiling the parallels between intentionality in breathwork and strategic use of SEO keywordsPractical exercises to prioritize tasks and create a healthy work-life balanceCultivating self-kindness and fostering awareness for personal and professional growthApplying mindful breathing techniques to navigate stressful business situationsJoin Kathleen, Crystal, and Brittany as they discuss  insights and strategies for integrating breathwork and intentionality into your business routine. BONUS: A guided breathwork exercise led by Kathleen  [00:25:30 to 00:33:30]Elevate your mindset, optimize your decision-making, and discover how these strategic practices can propel you towards success.You might also like to listen to:Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 11, 2023 • 7min

SEO SHORTS: WHY ARE INTERNAL LINKS IMPORTANT FOR SEO

What’s one of the easiest things you can do to boost your SEO strategy?Internal linking!This is where you link from one page on your site to another page on your site.Examples include:Linking from a blog post to your Services pageLinking from your Contact page to your PodcastLinking from your Services page to a case studyLinking from your About Us page to your ShopThe great thing about this linking strategy is that it doesn’t require cold outreach, you have full control of the process, & it can take less than a minute to implement!Listen in as we walk you through:what internal links arewhat internal linking does for your SEO strategythe best way to create internal linksLet us know if this episode was helpful!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 9, 2023 • 36min

Strategies to Succeed in Business & SEO w/ Celia Arias

Today our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients. Connect with Celi:InstagramLinkedInWebsiteKey Takeaways from this episode:1. Trust your instincts and have confidence in your business,Believe in yourself and avoid feeling reliant on someone else for success.B shared her experiences with seeking validation and confirmation from others, which stopped after going through Arias' program.Crystal shared observations of people holding back out of fear of how they will appear professionally.2. Arias emphasized on how in business no idea is completely new. The art of business is a  constant conversation and iteration.Challenge existing consumer analysis frameworks and simplify them.Traditional demographic-based targeting tells a fraction of a person's story.Keeping things simple has proven to be more efficient in business.3. Companies need to know how their customers are describing them.SEO can serve as a confidence-building tool by reinforcing the business owner's intimate knowledge of their product and business.Understand the value of asking clients for feedback. Involve customers in the decision-making process.Good business strategies  empower clients to become their best selves vs. projecting the strategist's version of the client's business.Join us foText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
undefined
Aug 4, 2023 • 9min

SEO SHORTS: SHOPIFY HOME PAGE SEO FOR BEGINNERS

Fun fact for our ecommerce friends—Shopify is sneaky! They hide your Home page SEO title & meta description fields.In this installment of SEO Shorts—Crystal helps you find it!This is perfect for existing Shopify store owners, Etsy store owners considering opening a Shopify store, & anyone who’s just curious about… Shopify!You’ll learn:what a meta description iswhat an SEO title iswhy it’s critical to have an SEO title & meta description for your Shopify siteideal character count for bothif you should add a social sharing imageYou may also want to check out these episodes:→  Etsy SEO w/ Nicole Lewis→  What is SEO Shorts?→  AI to help your Shopify & Etsy SEOHelp us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app