Streamline Your SEO + Marketing Strategy w/ Kristin Lawton

Kristin Lawton is the Chief Brand Mixologist at District Brand Bar.

She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage.

Connect with Kristin!
Website
Instagram
Marketing Style Quiz

Kristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube).

1.Know, like, trust marketing strategy broken down into stages:

•   Know: Focus on three marketing channels to optimize discovery (e.g. website, Instagram, Facebook groups).
•   Like: Engage with the audience on specific platforms (e.g. Instagram stories/DMs, email, TikTok stitches).
•   Trust: Convert clients through established mechanics (e.g. launches, masterclasses, call to actions).

2. A well-defined client journey is important:

• Build a good client experience, including referral systems and testimonials.
•  Relationship-oriented approach rather than metric/data-driven.
• Establishing a client management system before starting SEO.

3. Storybrand framework for messaging & goal setting:

• Utilize Storybrand framework in messaging.
• Setting yearly goals and breaking them into smaller, manageable tasks. 
• Scheduling six-week planning retreats for organization.
• Tips on simplifying brand and marketing: create a client journey and narrow brand focus.

Connect w/ B: YouTube, Website

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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