The Simple and Smart SEO Show

We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.We emphasized the importance of domain authority.A high domain authority score improves visibility in search engines.Improve your DA through internal linking or high-value external links.a high domain authority score improves visibility in search engines.2. The role of internal linking.Improve site navigation for users and search engines.Internal links are an integral aspect of establishing a strong online presence.3. Your unconventional approach is okay for your business!Celi Arias shared her unconventional approach of posting reels on LinkedIn.Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.4. Optimize your website visibility and enhance its profitability with SEO. Keyword research for SEO is foundational.Answer three questions: who are you helping, how are you helping them, and what you want to be known for Brainstorm for an open-minded collection of ideas.Target people who are unaware of their needs but could benefit from your services.Get SurferSEO. (affiliate link)Connect w/ B: YouTube, Website, LinkedIn, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

So… you decide to launch an online business. Yay! 🎉And you start hearing everyone and their nephew talking about how important it is to show up on this social platform and that one.Create videos, write blogs, record audio! Maybe you decide to start a YouTube channel or *cough* a podcast.Now what? What recording equipment do you need? Well, friend—we got you! We asked our videographer friend, Alex Minor to dish the deets. Check out these Camera, Microphone, & Lighting recommendations from a pro.Camera:Logitech BrioSony zv1Sony zve10Mics:⚠️ Important: get a dynamic mic!USB dynamic mic: Samson micMicrophone arm kit Lighting:You need more than you think!Record near a window & use the sunWhat videography equipment are you adding to your wishlist? Tell us!You might also like to listen to:Where SEO & Video Strategy Intersect w/ Alex MinorChoosing Your Digital Marketing Channels w/ Latesha LynchAudio SEO w/ Kim TradewellConnect w/ Alex Minor:WebsiteLinkedInInstagram FacebookConnect w/ B: YouTube, WText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join us as we discuss the impact and importance of SEO for entrepreneurs, especially for growing podcast visibility and building businesses without over reliance on social media.Our guest today: Robyn Graham: a business growth strategist and coach who prioritizes building business foundations before emphasizing social media, giving importance to brand marketing strategies, systems, tools, processes, and especially SEO.1. How to use SEO strategies for boosting online visibility and growth of podcasts and businesses?SEO as a simple way through which people find you online.SEO is optimizing your website to improve visibility and accessibility.2. There's not one path to entrepreneurship.Robyn was a pharmacy professional with anxiety issues who became a professional photographer, a business growth strategist, a coach, and then a podcaster.Transforming mindset, such as challenging negative thoughts helped Robyn overcome fears and anxieties in business.Robyn attributes her initial business success to consistent networking.3. What (and why) to focus on SEO when optimizing your website:Increased visibility versus social media.Ensure image sizes are not too large to affect site speed.Use alt text for describing the image in detail; use your business main keyword.4. How personal faith and personal branding intersect:Graham describing its incorporation into her coaching approach.Embrace your personal faith as part of your business identity.Connect with Robyn!WebsiteFreText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Let’s say you’d like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh?Especially when you have to make sense of all these titles:Executive AssistantVirtual AssistantOnline Business ManagerOur recent guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us. Grab her Hiring Task & Responsibility Worksheet. (And yes, you know we’ve both already downloaded it!)Push PLAY to hear more about how to put her worksheet to use in your business with your first or next hire!You might also like to listen to:Mistakes to Avoid When Hiring on Social Media w/ Erika MacauleyHow to Outsource SEO Tasks to a VA w/ Emily ReaganGet More Traffic to Your Site w/ Emily ReaganConnect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar.Connect w/ Emma:WebsiteInstagramThe Brand Story Audit1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.There is value in having fresh, updated content, (shows care for the audience and raises engagement rates). Emma  explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.2. Emma discusses the three-step process to write a strategic story:choosing the topic, identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then crafting a story linked to a business objective.3. Multiple stories can be created, each serving a different business purpose.Strategic stories should be fresh and reflective of changing consumers.For launches, it's advisable to have about three major strategic stories, addressing major objections, hesitations, and pain points.  Connect w/ B: YouTube, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Did you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here’s what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:SEO Dictionary Episode 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 2Google’s Helpful Content UpdatePS:This is Brittany’s Case Study Training Crystal mentioned in the show!Doors periodically open for enrollment 🎉Brittany also has this private pop up podcast allll about case studies available through October 1st—and only via this link. 😉Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility. WebsiteInstagram@onebaggtalk on all social media1. Will Baggett introduced himself and spoke about his professional journey,Will has worked as a public speaker for over seven years.He has published two books. Will has partnered with Coach DKR for 'Monetize Your Message.' Monetize Your Message Conference, scheduled for September 28th - 30th (2023) in Dallas, Texas.2. It's important to understand SEO in the context of findability and visibility.Public speaking makes you more "findable" and "visible."Will focuses on making brands visible, clear, and easily contactable.SEO should be as easy and accessible as purchasing something on Amazon.3. Will gives techniques to overcome nervousness and an "introvert's nature."Will debunked the idea that public speaking is not for the shy or introverted. Preparing thoroughly, and understand some nervousness is normal. Focus on a clear message you can deliver. Empathize with listeners and stay humble and open to opportunities.4. How feedback mechanisms and social proof work in the public speaking universe.Will stressed the importance of giving gifts as part of brand awareness.Your success as a speaker is directly impacted by your "referability."Audience engagement plays a significant role for social proof and feedback.Capture emails for foText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

What to do when that blinking cursor of death is staring at you?Mocking you because you have nothing clever to write for a headline…Let alone worry about weaving keywords into said headlines.Listen to this!No, really—listen to this episode.You’re going to learn exactly how to write headlines like the pros. 🤓Including:What’s the deal with the different headlines—H1, H2, H3What should a headline do for your readerHow to include keywords in your headlinesHow to smartly weave social proof into headlinesThe best numbers to include in blog or article headlinesTwo simple prompts from Brittany to help you start ideatingPS:Curious about the private podcast training we mentioned inside Brittany’s case study training program? ←click to check it out!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.  Connect with Matt:Understanding SEO (free course)WebsiteInstagramTikTok1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:Knowing what goes into SEO like keyword placements, Content strategies, and technical aspects of SEO.For any business to thrive, they should be able to handle their own SEO. Or at least have a basic grasp of its functioning. 2. Matt gave an analogy of a website being a physical store:SEO is like building roads to that store making it easier for customers to find and access it.There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:Shopify can handle large traffic.Shopify takes care of SEO aspects like SSL certificates.Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).4. Tips beyond basic SEO:Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure seText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We hear it all the time… Get some social proof!And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️…social proof → sells! Social proof can include:TestimonialsCase studiesScreenshotsInterviewsAnd more!Today we’re chatting about getting GOOD testimonials from your clients & customers.✨ hint: the magic lies in specificity ✨And then… how you should use testimonials in your marketing.Grab the Testimonial Template if you want to collect testimonials TO-DAY! ✨Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.) PS:Already have lots of social proof, but want to put it to good use in a case study? ⬇️Brittany writes case studies (rooted in SEO & story)!Want to DIY a case study? ⬇️Join Brittany’s 4-day email course all about “Who & How to Interview for a Case Study”Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!