The Simple and Smart SEO Show

Did you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here’s what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:SEO Dictionary Episode 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 2Google’s Helpful Content UpdatePS:This is Brittany’s Case Study Training Crystal mentioned in the show!Doors periodically open for enrollment 🎉Brittany also has this private pop up podcast allll about case studies available through October 1st—and only via this link. 😉Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility. WebsiteInstagram@onebaggtalk on all social media1. Will Baggett introduced himself and spoke about his professional journey,Will has worked as a public speaker for over seven years.He has published two books. Will has partnered with Coach DKR for 'Monetize Your Message.' Monetize Your Message Conference, scheduled for September 28th - 30th (2023) in Dallas, Texas.2. It's important to understand SEO in the context of findability and visibility.Public speaking makes you more "findable" and "visible."Will focuses on making brands visible, clear, and easily contactable.SEO should be as easy and accessible as purchasing something on Amazon.3. Will gives techniques to overcome nervousness and an "introvert's nature."Will debunked the idea that public speaking is not for the shy or introverted. Preparing thoroughly, and understand some nervousness is normal. Focus on a clear message you can deliver. Empathize with listeners and stay humble and open to opportunities.4. How feedback mechanisms and social proof work in the public speaking universe.Will stressed the importance of giving gifts as part of brand awareness.Your success as a speaker is directly impacted by your "referability."Audience engagement plays a significant role for social proof and feedback.Capture emails for follow up.Start with small gigs to gain repetitions and experience, even for free!Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

What to do when that blinking cursor of death is staring at you?Mocking you because you have nothing clever to write for a headline…Let alone worry about weaving keywords into said headlines.Listen to this!No, really—listen to this episode.You’re going to learn exactly how to write headlines like the pros. 🤓Including:What’s the deal with the different headlines—H1, H2, H3What should a headline do for your readerHow to include keywords in your headlinesHow to smartly weave social proof into headlinesThe best numbers to include in blog or article headlinesTwo simple prompts from Brittany to help you start ideatingPS:Curious about the private podcast training we mentioned inside Brittany’s case study training program? ←click to check it out!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.  Connect with Matt:Understanding SEO (free course)WebsiteInstagramTikTok1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:Knowing what goes into SEO like keyword placements, Content strategies, and technical aspects of SEO.For any business to thrive, they should be able to handle their own SEO. Or at least have a basic grasp of its functioning. 2. Matt gave an analogy of a website being a physical store:SEO is like building roads to that store making it easier for customers to find and access it.There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:Shopify can handle large traffic.Shopify takes care of SEO aspects like SSL certificates.Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).4. Tips beyond basic SEO:Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.A crucial piece of advice from Matt was to get user feedback Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We hear it all the time… Get some social proof!And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️…social proof → sells! Social proof can include:TestimonialsCase studiesScreenshotsInterviewsAnd more!Today we’re chatting about getting GOOD testimonials from your clients & customers.✨ hint: the magic lies in specificity ✨And then… how you should use testimonials in your marketing.Grab the Testimonial Template if you want to collect testimonials TO-DAY! ✨Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.) PS:Already have lots of social proof, but want to put it to good use in a case study? ⬇️Brittany writes case studies (rooted in SEO & story)!Want to DIY a case study? ⬇️Join Brittany’s 4-day email course all about “Who & How to Interview for a Case Study”Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions?Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more.WebsiteServicesInstagram LinkedInOnline Creator Podcast1. Audio feeds enhance the client experience.You can use private audio feeds as an innovative way to engage with clients who desire high level, high touch interaction. B uses Loom and Voxer for onboarding and client communicationUse audio in proposals, off-boarding, and course delivery.2. Audio feeds can potentially replace a traditional funnel.It involves sending an RSS link to a private audio feed.Use a hosting platform that allows for a private feed. Kim's favorite is Hello Audio.3. Audio feeds can create connections with audiences.Use audio not specific to your business. Incorporate CTAs for YOUR business. Consider creating a private feed for paying members to share real-life experiences and behind-the-scenes.Use audio in email lists and blogging to entertain.4. Audio helps you keep up with rapidly changing platforms.Business owners must adapt to a multitasking environment. Using audio interfaces helps cater to needs of busy people.Marketing through audio is another organic way to reach clients.Record all epText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site.But what are those pesky errors that show up on the SEO audit reports all about?What do they mean? And can you even fix them?Today we’re covering 8 common SEO issues & how to fix them including:Broken links Meta description errorsLow word countSEO non-friendlyResponse code 4xxTitle tag errorsMost of the fixes we walk you through are simple & require you to do things like:Only allow for one H1 headline on each pageCreate a 404 error page (like Brittany’s 404 page or Crystal’s 404 page)Create a 301 redirect (how to create a 301 redirect on Squarespace)How to add more copy to any web pageWhen to update URL slugsHow to prevent duplicate title tags (SEO titles) and meta descriptionsIdeal character count for title tags, meta descriptions, and more!Ready to fix some of your site’s technical issues? ⤵️Book an SEO Technical Audit» with Crystal» with Brittany**Note: The Galas conversation thread is no longer active. But ⤵️Have you had an SEO win since listening to SEO Shorts? Tell us!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.Connect with  Samantha:Website Instagram We discussed the importance of combining website strategy and SEO. 1. Critical steps of optimizing your website:Messaging comes first. Copywriting next.Invest in high quality brand photos BEFORE website design.Implement basic SEO setups to ensure visibility.2. Basic SEO may or may not be included in web designing services. Much of the SEO comes from the website content. Often this is submitted by the clients themselves or written by a copywriter.The main goal of websites Samantha creates: present a professional online space.3. Professional, personalized brand photos can enhance the quality of a website. Use brand photos when possible over generic stock photos.Proper optimization of images can assist in quick loading of webpages.4. Best practices to improve a website's functionality and visibility: Set clear site goals (Set a fundamental goal for the site).  Integrating main goal into every page's design.Track conversions toward goal(s). Utilize SEO and keywords. Create an accommodating user experience. Incorporate a blog for content creation. "Choose Your Own Adventure" section on home page.Keep buttons and menus simple.5. Common business goals for a website:Building an email list.Getting people on sales/consultation caText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?News flash ‼️ it’s completely different from how you’re used to using them on Instagram.Salina shared:If you should use a branded hashtagIf it’s wise to use the same hashtags on every postAnd a couple more critical tips!In the podcast we reference a video walkthrough companion for this episode.← That’s it!If you like what you heard/learned, make sure you go connect w/ Salina on LinkedIn, her site, and on Instagram!And grab the Rock Your LinkedIn Profile Checklist ASAP!Be friends with us (Brittany & Crystal) on Linkedin too!Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.Google Search Console Semrush ArticleJoin us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.1. The Google Product Suite Products We Love To Use.Google Search Console integrates with Google's other services. Google Analytics and Google Looker Studio.2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.Waddell and Herzberg go in-depth with the 'performance' tool These insights assist in content creation to drive more site traffic.Index Coverage indicates which pages are visible on search engines.Mobile usability is essential as most users access websites via mobile.We discuss the importance of submitting a sitemap.We identify the 'linking domains and internal links' feature.Our favorite: a monthly email report from Google Search Console.Today's discussion centers around leveraging Google Search Console for SEO. 3. Other Notable GSC Insights:Proposed changes to Google Search Console such as INP (Interaction to Next Paint)Google Merchant Center for e-commerce sellers.The importance of Security certificate (SSL) for site audits.Need help with your GSC? Send us a message on Instagram!B's IGText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!