

Small Business SEO: What You Need To Know w/Matt Diamante
Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.
We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.
Connect with Matt:
Understanding SEO (free course)
Website
Instagram
TikTok
1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:
- Knowing what goes into SEO like keyword placements,
- Content strategies, and technical aspects of SEO.
- For any business to thrive, they should be able to handle their own SEO.
- Or at least have a basic grasp of its functioning.
2. Matt gave an analogy of a website being a physical store:
- SEO is like building roads to that store making it easier for customers to find and access it.
- There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.
3. Matt mentioned the benefits of using platforms like Shopify for e-commerce:
- Shopify can handle large traffic.
- Shopify takes care of SEO aspects like SSL certificates.
- Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).
4. Tips beyond basic SEO:
- Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.
- A crucial piece of advice from Matt was to get user feedback
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
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