The Simple and Smart SEO Show

Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber. Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online. Ray also eplains the importance of localization and digital assets in boosting a company's online presence. This convo is full of practical advice for small businesses and provides a deep understanding of the constantly changing world of SEO.Connect with Ray GrieselhuberDemandSphere WebsiteLinkedinTwitter02:14 Understanding E-commerce Beyond Traditional Perception03:08 The Importance of SEO in E-commerce03:18 Discussion on 'Product Led SEO' by Eli Schwartz04:51 The Importance of User Experience in SEO06:44 The Interconnection of SEO and UX Design07:20 The Evolution of Rank Tracking12:49 Understanding Google's Search Generative Experience (SGE)15:22 The Impact of SGE on Businesses16:24 The Shift from Keyword-based to Semantic-based Search17:20 Understanding E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in SEO18:09 The Importance of Authenticity in Content Creation22:00 The Concept of Digital Assets25:12 Benefits of Google Search Console25:31 Exploring Other SEO Tools25:47 Understanding the Importance of Data and Analytics25:55 The Future of SEO Industry26:15 Mobile vs Desktop: Where to Focus?Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

It's all about creating linkable assets on this follow through Fridays!You can see Crystal's examples here: Top College Athletes: Earnings & Valuations for Men and WomenIn this video and podcast we take a look at the top earning college athletes in 2023-2024, focusing both on male and female athletes. For the female category, Olivia Dunne, a gymnast, and Angel Reese, a basketball player, take the top spots. While in the male category, Bronnie James, the son of LeBron James, Shadeur Sanders, the son of Deion Sanders, and Arch Manning, relative of the famous Manning football family, earn the highest. The rankings are based on their corresponding valuations from the website On3, which assesses each athlete's name image likeness potential money.00:00 Introduction00:00 Top Female Earners in College Sports01:19 Transition to Male Athletes01:35 Top Male Earners in College Sports03:00 Interesting Facts about Top Earners in College Sports03:14 Conclusion and Future UpdatesText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product!Connect with Christine:WebsiteLinkedInChristine's Content Strategy Process:Target high intent customers. Analyze keywords related to customer problems.Aligning content creation with the business goals.Focus on bottom and middle funnel content (product-led content/case studies.)How to determine effectiveness:Consider the effectiveness of the content after an initial three-month period.Christine prefers to stay with the brands for a minimum of 18 months.Breaking down the customer journey:The customer journey is like a kids' playground. Different customers might interact with the brand across different touch points, just as children choose a variety of paths to enjoy the playground.Top advice for listeners:  Avoid following the crowd.Focus on showcasing your brand's expertise.Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Crystal Waddell, the host of the Simple and Smart SEO show podcast, shared some insights she had from implementing new strategies on her senior night gift store website. Based on information from Matt Diamante and Andrew Holland, she optimized her website's keywords and started a paid e-book as her first digital product.We've got a new format! Follow Through Fridays!Crystal introduced a new format where she covers lessons, implementations, and inspirations from her weekly experiences.Something I learned, something that I implemented and something that inspired me.Let's talk search optimization:Crystal updated her collections page with relevant keywords targeted towards sports.She'll keep checking on the changes made to see how effective they are and provide updates later."Traffic is vanity, profit is sanity." - Andrew HollandMy discussion with Andrew Holland made Crystal realize a lot of traffic with no conversion isn't as useful as targeted site traffic.This realization inspired her to create a senior night planning guide ebook priced at about $7Her first digital product at collageandwood.com!Don't miss the FREE Supercharge Your SEO Challenge!January 23, 24 and 25, 2024Sign up at CrystalWaddell.com/supercharge.Share your progress and victories in your SEO journey! Connect with CrystalIGFBLinkedinText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses. 1. Defining and redefining search engine optimization:Andrew Holland prefers the term "behavioral science" over UX and CRO. SEO is evolving to consume UX and CRO.Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic.2. SEO designed to get results = Performance SEO:Andrew believes not all traffic is relevant, and it's important to focus on valuable traffic with a business case.Andrew described the purchase journey of a buyer, stating that SEO's goal is to create online "nudges" for people to buy. Share of search is a way to measure the impact of marketing efforts.3. Make The online buying process seamless and efficient:Think "frictionless" website to capitalize on SEO efforts. Easy navigation, clear descriptions, and ease of ordering or booking.4. Brand visibility and publicity are the future of SEO.Don't get distracted by misleading data (traffic data) vs. profit generation.Businesses need a robust presence across multiple digital channels.Trends are shifting towards consultancy, omni-channel growth, and publicity.TL/DR: SEO is evolving to become more intertwined with user experience (UX), conversion rate optimization (CRO), behavioral science, and overall marketing effectiveness.Align SEO to increase sales and not just generate traffic.SEO apocalypse? No. Changes may initially appear as a threat, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this final episode of 2023, Simple and Smart SEO Show host, Crystal Waddell, sums up the year by revisiting the top three most listened to episodes from season two.The first recap is from Episode 55 with Angie Colee where they discuss optimizing a business by focusing on people, profits, and processes. The second recap is from Episode 60 featuring Nicole Lewis, an Etsy expert who shares practical SEO strategies for online sellers. The final recap is from Episode 69 with Matt Diamante, who shares his insights on local SEO and emphasizes building your online presence as if you were building a physical storefront. Crystal ends the episode wishing listeners Merry Christmas and a happy holiday season.00:00 Introduction to the Podcast00:27 Recap of the Most Listened Episodes00:37 Episode 55: Angie Colee on SEO01:00 Insights on Business Problems and Solutions02:36 Discussion on SEO Interpretation05:00 SEO as a Game07:36 Episode 60: Nicole Lewis on Etsy SEO09:05 Importance of Effective SEO and Branding10:07 Understanding Etsy as a Search Engine13:50 Episode 69: Matt Diamante on Local SEO14:11 Understanding SEO and Website Traffic18:22 Managing Client Expectations in SEO20:00 Conclusion and FarewellText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO. Additionally we discuss the elephant in the room: can entrepreneurs afford SEO?1. The SEO cost for new Shopify stores trying to establish their brand.  SEO and advertising present financial challenges for small businesses.Businesses need SEO to capitalize on online search traffic. Optimizing the company’s website and online presence increases visibility.2. Your customer's journey tells you where to optimize your digital footprint.Customers can discover a business through various platforms. Consistency is crucial:  an unknown brand must show up as the same business wherever people are looking it up.3. Businesses need strategy and workflows in their SEO approach. Both result in a more efficient and effective SEO implementation.Designate a budget for marketing initiatives. 4. Alternatives to hiring a traditional SEO agency or a freelancer. Understand how to optimize your website for the business you want to win.Optimize social media sites for visibility.Learn how to gain STRONG backlinks.BECOME A FOUNDING MEMBER OF THE SEO SQUAD!Unlock Secrets to SEO Success: For Small Business Owners! © 2023 by Crystal Waddell is licensed under CC BY-NC-ND 4.0 Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Do you want to understand the functionality and potential of Etsy?Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.1. Monica's story: building a handmade business from ground zero!Monica started selling handmade skincare on Etsy.She grew her business to multiple six figures selling on Etsy and boutiques across the US.2. Monica's strategy to success on Etsy:Understand Etsy's market.Package and present products in a unique and sophisticated way to stand out among thousands of similar products.Leverage Etsy marketing levers like star seller badges, free shipping, and discount options. 3. Selling high-end products on Etsy:Etsy is a platform for unique products, no matter the price. She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.4. Avoid competing on Price; advice for competing against mass-produced items: Feel aligned and confident with pricing.People buy more through emotion rather than logic.Focus on attracting the right customers.Use quality photos, evoke emotion, and display social proof. Display reviews in photos, and write persuasive descriptions.5. How to find keywords on Etsy and tips for Etsy SEO:Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage. Verify the relevance of keywords for products. Use Everbee.io for product statistics, coupled with actual interactions with potential customers. Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.1. Proper data tracking is important (Dimitrii's #1 tip!)Tools like Google Analytics and Search Console to monitor business performance.Data should override feelings in business decision-making.Key metrics: number of qualified leads, calls, website visits, and keyword rankings.2. Tips for building the best backlinks:Provide valuable, unique, and potentially surprising content. Make them go "What?"Brand search and public relations can boost a company's online presence.Employ a "multiple stone method": videos, images, infographics, and text.3. Traffic does not equal profits.It's important not just to rank for certain keywords.You want to make sure your keywords produce traffic and qualified leads.Use the data to understand your profitable traffic channels.Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed. Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle and end strategy. Crystal and B highlight how case studies help humanize businesses and provide valuable insights to potential customers.Connect w/ B: YouTube, Website, LinkedIn, Instagram00:00 Introduction to the Podcast Episode00:06 Catching Up with the Hosts00:22 Discussing Health and Lifestyle Changes01:14 Announcement of Changes in the Podcast01:23 B's Future Plans and Departure from the Podcast02:32 B's New YouTube Channel03:29 Future Collaborations and Changes04:50 Sharing Personal Stories and Connections05:56 Introduction to Case Studies for E-commerce06:35 Discussing the Importance of Case Studies06:54 Benefits of Case Studies for E-commerce08:35 Types of Case Studies08:51 Using Case Studies to Highlight Customer Experiences09:03 Using Case Studies to Highlight Business Origins11:48 Using Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!