The Simple and Smart SEO Show

Latesha Lynch joined us a while ago on the “regular” segment of The Simple & Smart SEO Show.She gave SO much in that episode! And yet… we had one more question for her.That question…“How can collaborations help grow your business?”Turns out—collaborations were very much a catalyst for Latesha’s own business growth.She shares her own story & lists several ideas you could jump on today!Podcast interviewsFacebook guest chatsInstagram livesGrab your pen & pencil!Let us know which collaboration you’re most excited for!You might also like to listen to:Discover your Magic Message w/ Marisa CorcoranJordan Gill’s SEO AuditWhere SEO & Video Strategy Intersect w/ Alex MinorAudio SEO w/ Kim TradewellConnect w/ Latesha Lynch:InstagramTikTokYouTubePodcastLead Overflow (free 3-day workshop)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald.Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations.We delve into the specifics of working with e-commerce product-based businesses, discussing how to influence hosts to join Shopify and how to humanize businesses through compelling brand stories.Kerrie also gives us an overview of customer retention strategies, including the development of courses and membership programs. We get a sneak peek into her upcoming book on 'Customer Obsession', which promises to be an enlightening read for anyone looking to build brand loyalty and create engaged 'super fans'.Tune in to this episode to learn more about mastering the art of e-commerce and organic marketing. Whether you're a seasoned business owner or just starting out, there's sure to be something for you in this conversation!Connect with Kerrie:Get her book, Client ObsessionMake Money From Your Email List TODAYWebsiteInstagramPodcastYouTubePinterest FacebookText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Pinterest is a fantastic place for both service-based and ecomm businesses to be. It is such the underdog of marketing. And so many entrepreneurs are missing out—but not you!Pinterest expert, Mackenzie Armstrong, joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest & SEO.So we just had to ask her for a mini masterclass on keyword research inside the Pinterest platform.Listen in—this is a juicy & really actionable episode!Ooh! And there’s a video to go along with it. 🎥Try doing some keyword research on Pinterest & tell us what your “aha” moment was!Then grab Mackenzie’s Ultimate Guide To Optimizing Your Pinterest Account.——Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results. Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy.1. Natasha explains her focus on organic marketing: There's value of creating sustainable content rather than relying on trends.People can search for specific topics or keywords and find video content that aligns with those searches We explored SEO strategies across various platforms such as Instagram, TikTok, YouTube, and websites.2. You can foster connection and engagement through video content.The right mindset and confidence is necessary for overcoming the intimidation of video creation.Think creatively about how existing content can be repurposed for video.Leverage YouTube's podcast function to organize and promote podcast content.Video helps to position yourself as an expert.3. The main goal of content is conversion BUT their are other goals as well:Attract partnerships or brand collaborations.Video supports an SEO strategy by making content discoverable on various platforms and websites. Build a community through digital marketing channels.Establish yourself as an authority and help people who are looking for resources.4. How to stand out with your content in the world of AI and SGE:Build your own communities to stand out.Real, unique experiences can be more valuable for viewers than simply information.Allow potential customers to connect with your brand, thoughts, approach, and interests outside of your business.Empathy is a crucial ethical consideration when creating content for sales.Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared.How to have a 6-week business planning retreat with yourself!This is a 2-hour task (maybe 4 hr total if you’ve never done this before).Here’s how Kristin breaks it down:Make it feel like a treat: get out to a coffee shop or take yourself to dinnerPlan for a quarter and treat the 6-week planning session like a check in—a little more work the first time you do this, but each future retreat will feel like a lighter lift!2 categories: personal & professionalWrite things on or add things to your calendarReview your quarterly goals & check in on key metricsBe sure to take Kristin’s quiz to discover your signature brand marketing style!(Brittany is Shaken!)Take the quiz & share your result with all of us on Instagram!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.We emphasized the importance of domain authority.A high domain authority score improves visibility in search engines.Improve your DA through internal linking or high-value external links.a high domain authority score improves visibility in search engines.2. The role of internal linking.Improve site navigation for users and search engines.Internal links are an integral aspect of establishing a strong online presence.3. Your unconventional approach is okay for your business!Celi Arias shared her unconventional approach of posting reels on LinkedIn.Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.4. Optimize your website visibility and enhance its profitability with SEO. Keyword research for SEO is foundational.Answer three questions: who are you helping, how are you helping them, and what you want to be known for Brainstorm for an open-minded collection of ideas.Target people who are unaware of their needs but could benefit from your services.Get SurferSEO. (affiliate link)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

So… you decide to launch an online business. Yay! 🎉And you start hearing everyone and their nephew talking about how important it is to show up on this social platform and that one.Create videos, write blogs, record audio! Maybe you decide to start a YouTube channel or *cough* a podcast.Now what? What recording equipment do you need? Well, friend—we got you! We asked our videographer friend, Alex Minor to dish the deets. Check out these Camera, Microphone, & Lighting recommendations from a pro.Camera:Logitech BrioSony zv1Sony zve10Mics:⚠️ Important: get a dynamic mic!USB dynamic mic: Samson micMicrophone arm kit Lighting:You need more than you think!Record near a window & use the sunWhat videography equipment are you adding to your wishlist? Tell us!You might also like to listen to:Where SEO & Video Strategy Intersect w/ Alex MinorChoosing Your Digital Marketing Channels w/ Latesha LynchAudio SEO w/ Kim TradewellConnect w/ Alex Minor:WebsiteLinkedInInstagram FacebookConnect w/ B: YouTube, Website, LinkedIn, Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join us as we discuss the impact and importance of SEO for entrepreneurs, especially for growing podcast visibility and building businesses without over reliance on social media.Our guest today: Robyn Graham: a business growth strategist and coach who prioritizes building business foundations before emphasizing social media, giving importance to brand marketing strategies, systems, tools, processes, and especially SEO.1. How to use SEO strategies for boosting online visibility and growth of podcasts and businesses?SEO as a simple way through which people find you online.SEO is optimizing your website to improve visibility and accessibility.2. There's not one path to entrepreneurship.Robyn was a pharmacy professional with anxiety issues who became a professional photographer, a business growth strategist, a coach, and then a podcaster.Transforming mindset, such as challenging negative thoughts helped Robyn overcome fears and anxieties in business.Robyn attributes her initial business success to consistent networking.3. What (and why) to focus on SEO when optimizing your website:Increased visibility versus social media.Ensure image sizes are not too large to affect site speed.Use alt text for describing the image in detail; use your business main keyword.4. How personal faith and personal branding intersect:Graham describing its incorporation into her coaching approach.Embrace your personal faith as part of your business identity.Connect with Robyn!WebsiteFree Resources PText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Let’s say you’d like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh?Especially when you have to make sense of all these titles:Executive AssistantVirtual AssistantOnline Business ManagerOur recent guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us. Grab her Hiring Task & Responsibility Worksheet. (And yes, you know we’ve both already downloaded it!)Push PLAY to hear more about how to put her worksheet to use in your business with your first or next hire!You might also like to listen to:Mistakes to Avoid When Hiring on Social Media w/ Erika MacauleyHow to Outsource SEO Tasks to a VA w/ Emily ReaganGet More Traffic to Your Site w/ Emily ReaganConnect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar.Connect w/ Emma:WebsiteInstagramThe Brand Story Audit1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.There is value in having fresh, updated content, (shows care for the audience and raises engagement rates). Emma  explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.2. Emma discusses the three-step process to write a strategic story:choosing the topic, identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then crafting a story linked to a business objective.3. Multiple stories can be created, each serving a different business purpose.Strategic stories should be fresh and reflective of changing consumers.For launches, it's advisable to have about three major strategic stories, addressing major objections, hesitations, and pain points.  Connect w/ B: YouTube, Website, LinkedIn, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!