The Simple and Smart SEO Show Strategic Stories, Brand Messaging, and SEO w/Emma Boshart
Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar.
Connect w/ Emma:
Website
Instagram
The Brand Story Audit
1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.
- There is value in having fresh, updated content, (shows care for the audience and raises engagement rates).
- Emma explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.
- Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.
2. Emma discusses the three-step process to write a strategic story:
- choosing the topic,
- identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then
- crafting a story linked to a business objective.
3. Multiple stories can be created, each serving a different business purpose.
- Strategic stories should be fresh and reflective of changing consumers.
- For launches, it's advisable to have about three major strategic stories, addressing major objections, hesitations, and pain points.
Connect w/ B: YouTube, Website, LinkedIn,
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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