Creative SEO and Conversion Copywriting w/ Haley Burns

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement.

Connect with Haley:
Website
LinkedIn
Facebook

Like this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

Key Takeaways from this episode:

1. It's important to embed keywords into creative, engaging language and content.

• Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.
• Continually optimize website content from both an SEO and copywriting perspective.

2. Haley emphasized unique and refined writing for an authentic brand voice.

• Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)
• Engage with diverse people and note their unique phrases.
• Take breaks from social media.

3. Is there a specified formula or objective in copywriting for high-quality content?

• Haley: Sharing something new that resonates with the target audience suffices.
• B defined high-quality content as helpful.
• Crystal believes sharing a fresh and genuine perspective = high quality.
• For e-commerce, compelling content can contain word graphics and images.
• Haley: intention and honesty as crucial elements to high-quality cont

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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