Schema + Sitemaps w/ Crystal Carter, Head of Wix SEO Communications

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.

Connect with Crystal Carter:

SERPs Up Podcast
Twitter
Website

Our takeaways from Crystal:

1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".

• Clarity is key when it comes to SEO, and communicating with bots.
• Make sure your website does what it "says on the tin" – keep descriptions concise & clear!

2. With Wix, everyone has a baseline of "SEO starting points":

• such as dynamic site maps & 
• structured data. 
• Customization is also available for more advanced users.

3. Fun SEO terms to understand:

•  Site maps are important tools that help web crawlers understand a website better.
•  Internal links can be used to help pages become indexed and increase visibility.

4. Double check your tagging.

• Be aware of near duplicates in tagging; avoid tags with similar meanings.
• Clean up tags to save Google’s ‘crawl budget’ for more meaningful content. 

5. Use schema.org to search and study existing schema.

• Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.
• Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.

Connect w/ B: YouTube,

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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