Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product. 

In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most importantly, hear how Richard thinks we can all use this new book to make marketing in the world stronger.

Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explore how Wellow Compression Socks utilizes behavioral science to craft an effective name and establish a compelling brand position.

From their iconic tube shape to the innovative stackable shape, Pringles chipshave been a snacking staple in homes across America for decades. But what is the driving force behind its success? The answer lies within behavioralscience – find out how they've employed behavioral science tactics in theircatchy slogan that keep us reaching into those classic red canisters.

 Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success.  From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more. 

Explore the intriguing world of branding through Häagen-Dazs's clever use of a Scandinavian name to elevate its image to luxury status. Discover how foreign branding influences consumer perceptions and creates expectations of quality. Delve into the ethical considerations of using behavioral science in marketing strategies, emphasizing the balance between persuasion and manipulation. Plus, learn how strategic pricing comparisons can shift consumer views, making products seem more appealing by aligning them with premium options.

L'Oréal Paris' famed tagline, “Because You’re Worth It” has been used by the brand for over 50 years. This episode explores how L'Oréal has used behavioral science tactics such as perceptual fluency and literal & lateral applications to boost its perception of value and popularity over the years with its consumers.

Guinness faced a unique challenge in expanding globally—its signature pouring process was seen as a flaw. However, the brand cleverly turned this into strength by promoting patience and an unforgettable experience. The discussion delves into the Pratfall Effect, illustrating how embracing imperfections can foster deeper consumer trust. Brands can enhance their appeal by acknowledging weaknesses, making them more relatable. Real-life campaigns show that a touch of vulnerability can actually elevate a brand's image and credibility.

Explore how brands can avoid invisibility by breaking conventions and creating distinction. Discover the Von Restorff Effect and its impact on consumer perception and brand visibility. Learn how Absolut turned its iconic bottle shape into a cultural landmark through innovative marketing strategies. The podcast also delves into inattentional blindness, revealing the common pitfalls brands face in competitive markets, and highlights how aligning product design with consumer behavior can lead to market success.

Explore how Aperol's vibrant orange color and visual branding play a pivotal role in its popularity. The discussion dives into the power of lateral social proof, showcasing how communal experiences boost consumer engagement. Discover the seasonal charm of the Aperol Spritz as a summertime favorite. Learn about the gap between intention and action in marketing and how Aperol cleverly uses positive associations to turn intentions into purchases. Behavioral models are also unveiled, linking cues and motivation to effective marketing strategies.