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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Pigeons, speed cameras, and the power of uncertainty
Jun 6, 2023
14:01
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode