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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Cakes, furniture, and making it easy
Jun 6, 2023
23:27
In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode