Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Blue Apron adds a little friction to boost taste perceptions

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Culinary Confessions: The Joys and Mishaps of Cooking

This chapter features personal cooking anecdotes that highlight a love for specific dishes while sharing humorous experiences, including a memorable stir-fry with a partner. The hosts embrace the joy of cooking by discussing mishaps and the fun of interactive culinary endeavors, prioritizing enjoyment over perfection.

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