How Blue Apron adds a little friction to boost taste perceptions
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Enhancing Product Value Through Friction and Distinctiveness
This chapter explores how introducing friction can enhance consumer value perception through behavioral science principles. It examines key concepts like the von Restorff effect and the endowment effect, illustrating the delicate balance brands must maintain between friction and ease to boost consumer engagement.
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