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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Fried chicken, beer, and the CBL's first national experiment
May 17, 2023
20:20
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode