Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

How Grey Goose uses price to signal superior quality

Jun 6, 2023
15:46

The expectations we have about food and drink can greatly affect our perception of their taste, and setting those expectations can be achieved through premium factors such as price, design, serve, and provenance, as well as creating a positive sentiment around a product being marketed. 

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