How Grey Goose uses price to signal superior quality
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Impact of Price and Provenance on Perceived Quality
This chapter examines how price and provenance affect consumer expectations, particularly in relation to vodka brands like Grey Goose. It delves into the psychological aspects of branding and aesthetics, illustrating how perceived origins enhance a product's status and influence taste perceptions.
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