The Business of Customer Love

Brittany Hodak (author of Creating Superfans), Nate Henderson (CEO of BILT Intelligent Instructions), Carol Meyers (Partner at Glasswing Ventures) and Andy Cockburn (CEO and Co Founder of Mention Me) discuss their top CX highlights from 2023, key CX trends for 2024, and turning customer advocacy into a core marketing strategy.

In this episode we spoke with Josh Garellek, Co-Founder and CEO of Artic Leaf. Josh spoke about his passion for network marketing and how brands can best utilise this strategy to drive exponential growth for their business.  During our chat, Josh also discussed the importance of identifying your brand advocates and shared examples of campaigns he's run with his clients to help nurture them in the right way.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Lash Fary, Founder and President of Distinctive Assets, the official gifting company for the GRAMMYs®.  Lash discussed why gifts are so highly coveted, whether you’re an everyday consumer or a celebrity, and best practices from over 25 years of experience on how to maximise your gifting strategy. During our chat, Lash also shared some unique stories from the many award shows he's worked on, which may make you see your favourite celebrities in a whole new light!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Dan Gingiss, renowned Customer Experience keynote speaker and best selling author. Dan discussed why traditional paid marketing strategies are no longer enough in today’s market and that there is another ‘holy grail’ businesses should strive for. During our chat, Dan also shared ways to create more engaging experiences that turn your customers into loyal fans who come back and spend more often. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Mitch Reno, Principal Director of Customer Experience at Rehmann Consulting.  Mitch discussed some core principles and strategies he helps his clients implement to drive better loyalty and retention.  During our chat, Mitch also shared examples of campaigns he's run with his clients to help turn their customers into loyal fans. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Ed Deason, Head of Customer Experience at Wiggle Chain Reaction. Ed spoke about how brands can start to move away from one off transactional relationships with their customers and start building deeper, more meaningful connections. During our chat, Ed also discussed the difference between a repeat and loyal customer and shared some examples of campaigns he's run to turn more customers into fans.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Adam Rostom, an experienced CMO and business leader who's worked at the likes of Dyson, Innocent and Ovo. Adam spoke about the challenges facing marketing and CX leaders when trying to drive real change in their business- and how customer advocacy can be the key to securing a seat at the top table. During our chat, Adam also shared examples of campaigns he's run centred around customer love that got the attention of senior leadership from other teams.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Shelly Chandler, Founder and Principal Strategist for EvolveX.  Shelly discussed how CX leaders can ensure they're involved in the early stages of their companies decision making process so they can create strategies that drive real impact.    During our chat, Shelly also shared some key challenges and trends she's seeing within the CX space and how she sees the role of CX evolving over the next few years. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Ben Afia, a renowned FTSE100 customer communication expert. Ben discussed his 3 step approach to making your consumer experiences more human so you can turn more customers into loyal fans.   During our chat, Ben shared specific strategies he's helped businesses implement to deeply connect their culture and brand and what they’ve been able to achieve as a result.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode we spoke with Carol Meyers, an experienced CMO and now venture partner at Glasswing Ventures. Carol discussed why more venture capital groups now look at investing in referable companies with high retention rates, and not just the ones bringing in the most new business. During our chat, Carol shared some examples of businesses she's invested in that were successfully growing through their biggest advocates and what they’ve been able to achieve as a result.Hosted by Ausha. See ausha.co/privacy-policy for more information.