In this episode we spoke with Carol Meyers, an experienced CMO and now venture partner at Glasswing Ventures.
Carol discussed why more venture capital groups now look at investing in referable companies with high retention rates, and not just the ones bringing in the most new business.
During our chat, Carol shared some examples of businesses she's invested in that were successfully growing through their biggest advocates and what they’ve been able to achieve as a result.
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The Business of Customer Love