How sports retailer Wiggle is championing customer love to create a base of loyal superfans with Ed Deason

In this episode we spoke with Ed Deason, Head of Customer Experience at Wiggle Chain Reaction.

Ed spoke about how brands can start to move away from one off transactional relationships with their customers and start building deeper, more meaningful connections.


During our chat, Ed also discussed the difference between a repeat and loyal customer and shared some examples of campaigns he's run to turn more customers into fans.

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