In this episode we spoke with Lash Fary, Founder and President of Distinctive Assets, the official gifting company for the GRAMMYs®.
Lash discussed why gifts are so highly coveted, whether you’re an everyday consumer or a celebrity, and best practices from over 25 years of experience on how to maximise your gifting strategy.
During our chat, Lash also shared some unique stories from the many award shows he's worked on, which may make you see your favourite celebrities in a whole new light!
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The Business of Customer Love