The Business of Customer Love
The Business of Customer Love Year in Review Special 2023 with Brittany Hodak, Nate Henderson, Carol Meyers and Andy Cockburn
Nov 15, 2023
Brittany Hodak (author of Creating Superfans), Nate Henderson (CEO of BILT Intelligent Instructions), Carol Meyers (Partner at Glasswing Ventures) and Andy Cockburn (CEO and Co Founder of Mention Me) discuss their top CX highlights from 2023, key CX trends for 2024, and turning customer advocacy into a core marketing strategy.
45:19
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Quick takeaways
- Building a base of loyal fans who continuously return and refer their friends is crucial for businesses to achieve transformational results for both themselves and their customers.
- Companies are placing greater emphasis on providing a seamless and cohesive omni-channel experience throughout the customer journey, realizing the importance of deploying technology intentionally to enhance customer touchpoints and improve overall customer experiences.
Deep dives
Importance of Customer Advocacy
Businesses are recognizing the significance of customer advocacy as a means to drive sustainable organic growth. By building a base of loyal fans who continuously return and refer their friends, companies can achieve transformational results for both themselves and their customers.
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