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The Business of Customer Love Year in Review Special 2023 with Brittany Hodak, Nate Henderson, Carol Meyers and Andy Cockburn

The Business of Customer Love

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Prioritizing Customer Success in the Cybersecurity Industry

This chapter explores how cybersecurity company Blackkite prioritizes customer success and satisfaction, using strategies like dedicated customer support, onboarding, regular check-ins, and integrated systems. Their impressive results include high NPS score, positive reviews, and low sales and marketing costs.

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