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23min chapter
The Business of Customer Love Year in Review Special 2023 with Brittany Hodak, Nate Henderson, Carol Meyers and Andy Cockburn
The Business of Customer Love
Transitioning from a Referral Platform to a Customer Advocacy Intelligence Platform
This chapter covers the transition of the business from a referral platform to a customer advocacy intelligence platform. It discusses the launch of new products that help clients understand the true value of a customer through advocacy. The chapter also highlights the use of AI and machine learning to predict extended customer revenue and propensity to refer.
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