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10min chapter
The Business of Customer Love Year in Review Special 2023 with Brittany Hodak, Nate Henderson, Carol Meyers and Andy Cockburn
The Business of Customer Love
Implementing Customer Advocacy as a Long-Term Strategy
This chapter introduces a three-stage advocacy adoption framework, emphasizing the importance of customer love initiatives, direct-to-consumer models, and fostering a customer-centric mindset.
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