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Andy Cockburn
co-founder and CEO of Mention Me
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Sep 26, 2023 • 37min
Andy Cockburn on Why Advocacy Should Be the Core of your Business Growth Strategy
Andy Cockburn, co-founder and CEO of Mention Me, explores the psychology of advocacy and why highly satisfied customers may not refer. He discusses measuring extended lifetime value, younger vs. older generations in advocacy, and shares an example of an online florist blown away by referral data.
Nov 15, 2023 • 45min
The Business of Customer Love Year in Review Special 2023 with Brittany Hodak, Nate Henderson, Carol Meyers and Andy Cockburn
Brittany Hodak (author of Creating Superfans), Nate Henderson (CEO of BILT Intelligent Instructions), Carol Meyers (Partner at Glasswing Ventures) and Andy Cockburn (CEO and Co Founder of Mention Me) discuss their top CX highlights from 2023, key CX trends for 2024, and turning customer advocacy into a core marketing strategy.
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