Brittany Hodak

Brittany Hodak, a sought-after speaker and author of 'Creating Super Fans,' shares her journey from marketing for music icons to inspiring businesses to foster loyalty. She highlights the importance of understanding customer experience and intentionally curating a speaking career that aligns with personal values. Brittany stresses learning to say no to distractions while balancing her family life with a demanding schedule. Her insights on building authentic connections and refining a distinct message make for an engaging discussion on successful speaking.

Special guest Brittany Hodak joins the hosts of The Rational Reminder Podcast for a live 5-year retrospective. They discuss the origins and growth of the podcast, favorite episodes and guests, challenges faced, and valuable lessons learned. Mark McGrath also provides insights on common pitfalls of ITF accounts. Then, Brittany explores creating Superfans and the power of storytelling in business. They also delve into the experience economy, investing in marketing, and more!

Brittany Hodak, an award-winning entrepreneur and author, shares her expertise on transforming customers into passionate superfans. She reveals the power of storytelling in building emotional connections that drive loyalty. Brittany discusses her journey from radio mascot to entrepreneur, emphasizing the transition from customer acquisition to advocacy. Highlighting the role of employee engagement, she explains how a dedicated workforce can enhance customer experiences. Real-life examples, like Chewy, illustrate effective strategies for fostering brand loyalty and creating lasting relationships.

Join Whitney as she deep dives with Brittany Hodak, an expert in creating superfans and turning customers into lifelong advocates. They discuss the importance of creating exceptional experiences, being different and building a reputation, the power of trust and familiarity in consumer decision-making, the importance of specialization and positive customer experiences, and managing reviews and asking for them.

Brittany Hodak (author of Creating Superfans), Nate Henderson (CEO of BILT Intelligent Instructions), Carol Meyers (Partner at Glasswing Ventures) and Andy Cockburn (CEO and Co Founder of Mention Me) discuss their top CX highlights from 2023, key CX trends for 2024, and turning customer advocacy into a core marketing strategy.