Special guest Brittany Hodak joins the hosts of The Rational Reminder Podcast for a live 5-year retrospective. They discuss the origins and growth of the podcast, favorite episodes and guests, challenges faced, and valuable lessons learned. Mark McGrath also provides insights on common pitfalls of ITF accounts. Then, Brittany explores creating Superfans and the power of storytelling in business. They also delve into the experience economy, investing in marketing, and more!

Join Whitney as she deep dives with Brittany Hodak, an expert in creating superfans and turning customers into lifelong advocates. They discuss the importance of creating exceptional experiences, being different and building a reputation, the power of trust and familiarity in consumer decision-making, the importance of specialization and positive customer experiences, and managing reviews and asking for them.

Brittany Hodak (author of Creating Superfans), Nate Henderson (CEO of BILT Intelligent Instructions), Carol Meyers (Partner at Glasswing Ventures) and Andy Cockburn (CEO and Co Founder of Mention Me) discuss their top CX highlights from 2023, key CX trends for 2024, and turning customer advocacy into a core marketing strategy.