Brittany Hodak, a sought-after speaker and author of 'Creating Super Fans,' shares her journey from marketing for music icons to inspiring businesses to foster loyalty. She highlights the importance of understanding customer experience and intentionally curating a speaking career that aligns with personal values. Brittany stresses learning to say no to distractions while balancing her family life with a demanding schedule. Her insights on building authentic connections and refining a distinct message make for an engaging discussion on successful speaking.
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volunteer_activism ADVICE
Balance Speaking and Family Life
Limit speaking engagements to balance work and family life effectively.
Learn to say no to well-paid gigs to protect your personal priorities.
question_answer ANECDOTE
Accidental Speaking Career Start
Brittany launched The Super Fan Company marketing agency focusing on entertainment.
Her speaking career began accidentally after a Shark Tank appearance brought media attention.
insights INSIGHT
Customer Experience as Speaking Niche
Focusing on customer experience is a powerful niche for speakers.
It offers a clear revenue path through changing employee perspectives on customer care.
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“What does it feel like to be a customer of your business? How are you treating your customers? How are you making them want to not just come back, but tell their friends?”
Brittany Hodak’s story reminds us that a truly fulfilling speaking career comes from real clarity and intentionality, not chasing every gig or opportunity that comes along. She didn’t set out to become a speaker—her journey began with launching a marketing agency for some of music’s biggest names, which eventually led to media attention, a Shark Tank appearance, and eventually speaking invitations. Only after saying yes a few times did Brittany realize the demand—and value—for her insights on creating “superfans” through customer experience.
However, Brittany’s growth wasn’t from one big break. It stemmed from consistently refining her message, learning to say no (even to well-paid opportunities), and protecting her priorities—especially bedtime routines with her two young kids. Instead of chasing every opportunity, Brittany focused relentlessly on her message: helping organizations build loyal customers. By sticking to her lane, turning down distractions, and showing up with real, tested insights, she’s built a thriving speaking business on her own terms. What can we learn from Brittany? Success isn’t about being everywhere or everything. It’s about knowing who you serve, being consistent, and building your work around what matters most!
You’ll learn:
Balancing a speaking career and family life
Focusing on customer experience and creating superfans
Determining the right number of speaking engagements
Evolving your speaking niche and messaging
Developing signature keynotes and customization
Using humor and engagement in presentations
Productizing knowledge
And much, much more!
“You have to stay on one path if you want to be known for that.”
The Speaker Lab Podcast