The Marketing Millennials

Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t? Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen. Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm. Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform.  0:00 Intro/Background1:42 More Than a Passion9:20 Building a Personal Brand on TikTok16:23 Increasing Your SEO Friendliness21:43 Monetizing Your TikTok Channel31:30 A Marketing Hill to Die On Follow Jen: Website: https://jenonajetplane.com/start/Instagram: https://www.instagram.com/jenonajetplane Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials And if you haven’t already, don’t forget to check out my YouTube Channel here: https://www.youtube.com/@themarketingmillennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Get ready as Daniel goes head-to-head with Meg Coffey, the mastermind behind Coffey & Tea, as they dissect the world of modern marketing. Meg discusses the sway of "shiny object syndrome," and why now, in the time of new social media app after new social media app, marketers need to slash through the clutter to realign clients' social media strategies with surgical precision. Meg also unveils her battle-tested tactics for dominating social media from within the hospitality industry. Listen in as she divulges three invaluable strategies for effective digital branding, and stay tuned as she takes her gloves off to square up against the "grifters,” fiercely defending small businesses from the clutches of exploitation.  0:00 Intro/Background1:19 Shiny Object Syndrome8:14 Back to Marketing Basics13:05 Onboarding New Clients15:00 Aligning Business with Social Media Sales20:08 Approaching Social Media in Hospitality 25:34 3 Things You Should Be Doing Right Now30:10 A Marketing Hill to Die On Follow Meg: Website: https://meg.socialInstagram: https://www.instagram.com/megcoffey/?hl=enLinkedIn: https://www.linkedin.com/in/megcoffey/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

This week on “What’s Trending,” Daniel’s joined by his wifey and Aidan Brannigan to break down the latest and greatest in advertising news.They’re covering Buffalo Wild Wings’ latest ad campaign and make the case for why mascots are often overlooked but great for marketing efforts. Then, Daniel, Ari, and Aidan jump into LinkedIn’s latest move tagging sponsored brand posts— is this the height of microinfluencer power? Plus, stay tuned for fashion giant Chanel’s latest restaurant venture, Logan Roy’s modeling moves, and Gen Alpha’s #1 favorite brand. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/Newsletter:https://linktr.ee/gotomillionsFollow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com  

Jay Baer, an accomplished marketer with a proactive stance, discusses the necessity of speed in customer experience and marketing, the optimal approach to content generation, the significance of engaging in conversations with clients, and the substantial emphasis marketers should place on customer retention. They also explore the importance of relevancy in marketing and debunk the myth of shrinking attention spans. Additionally, they discuss the rise of TikTok in marketing and its opportunities for brand-consumer interactions.

A meme can say 1,000 words. Are you leveraging memes properly in your social media strategy? Aidan Brannigan, the behind-the-scenes social media expert here at The Marketing Millennials, explains why memes are a powerful tool for brand awareness and engagement. Aidan shares his process for creating timely and relatable memes and explains the importance of understanding your audience to ensure you’re using the right templates.In addition to discussing memes, Aidan and Daniel dive into managing multiple social media accounts, the battle between quantity and quality on social media, and the significance of authenticity in marketing.Tune in to this episode to gain valuable insights and learn how to effectively incorporate memes into your branding strategy. 00:00:07 A No-BS Marketing Podcast00:01:48 From Intern to Marketing Millennials Frontman00:04:32 Why Memes Are Great for Branding00:08:16 How to Make Memes00:09:54 The Millennial Mindset00:14:43 How To Manage Multiple Social Media Accounts00:23:41 How to Write Content Well (For Gen Zers)00:28:49 A Marketing Hill to Die On Follow Aidan: Twitter: https://www.twitter.com/branniganaidanLinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Want to know how personality matters for your brand? Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of content marketing and how you can leverage it for your brand. They also dive into the Alix Earle partnership and the impact of creator-first brands, as well as a conference season sneak-peak. 00:01:03 - F1 Race Week / The Power of Content Marketing00:06:10 - Alix Earle and Benefit Partnership00:09:54 - Conference SeasonFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Ish Verduzco, the whiz behind a16z crypto's online prowess, shares social media strategy secrets, including setting goals, finding your brand's voice, and understanding your audience. They discuss the do's and don'ts of hopping onto a new platform and crafting viral posts. The importance of the algorithm and maintaining consistency in brand communication is highlighted.

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to learn how to be more authentic, patient, and customer-focused in your marketing strategies.Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this episode, Daniel sits down with Snoop Dog, well-known musician and celebrity, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the potential for out-of-home advertising to go viral on social media.

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing. They discuss the misconceptions surrounding selling in the digital age and the importance of an organic foundation before investing in ads. Savannah also shares insights on organic advertising on TikTok and Instagram, and provides tips for creating an effective organic content strategy.