How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Shannon:LinkedIn: linkedin.com/in/shannonoboylesmartrrFollow Gabriella:LinkedIn: linkedin.com/in/gabriella-yitzhaekKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:27 Next Gen Subscription Apps07:00 The Right Way to Treat Your Customer11:18 Creating The Right Functionality For The Job15:12 Subscription VS Membership19:39 The Perfect Combination Business Model23:59 How to Flip Your Funnel28:24 How to Create Brand Advocates31:29 Sound Advice37:51 Who’s Inspiring Smartrr?

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.Follow Casey:LinkedIn: linkedin.com/in/casey-adams-430b3114aKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:03 Making The Right Associations07:02 How to DM Influencers09:18 Creating Instant Connections13:25 The Most Powerful Way to Market Yourself16:12 Time to Triple Down 21:48 Embodying The Entrepreneur Spirit27:06 Your Podcast As A Media Company33:16 Just Get Started Already35:59 Exciting Future Shout Out

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin:LinkedIn: linkedin.com/in/devinreedTwitter: https://twitter.com/TheReederCoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:Timestamps:0:00 Intro05:19 Balance Planning With Action10:23 Mind Share Before Market Share14:36 Planning Starts With The CEO17:25 Funnels VS Buckets18:41 Spheres of Influence22:46 Not Settling29:08 Life’s Too Short37:58 When Media Companies Aren’t Media Companies47:07 The Wrong Expectation

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Cody:LinkedIn: linkedin.com/in/cody-plofker-47a29b120Twitter: https://twitter.com/codyplofKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:06 The Fun Part06:15 What The Modern Marketer Needs08:27 Start With The Basics12:43 The Marketing Hill I Would Die On16:02 Core Commitment To Content18:19 Looking Up To Nik Sharma19:14 Where to Find Cody

Join Daniel as he fires 7 questions at Jay, digging into what motivates and inspires him.Join them in this fireside chat and get to know Jay on a deeper level.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!Follow Jay:LinkedIn: linkedin.com/in/schwedelsonKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview.As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Brendan:LinkedIn: linkedin.com/in/brendangahanTwitter: https://twitter.com/brendangahanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro01:42 The Pitch That Broke The Internet06:06 How to Treat a Brand Partnership12:00 Activating Your Your Brand16:03 Starting With a Blank Slate17:07 The Marketing Hill I Would Die On19:23 Landing Page Power23:04 Building on Rented Land27:13 Follow The Smart People28:45 Remember Relationships

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Jay:LinkedIn: linkedin.com/in/schwedelsonTwitter: https://twitter.com/worldataKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:20 Spend Time On The Line03:43 The Two Things You Need to Know07:36 Power of Segmentation09:20 How Much is Too Much14:15 The Other Trap18:10 The Marketing Hill I’d Die On21:13 Trend Spotting22:58 Use Numbers26:59 Perfection Is The Enemy Of Progress

Daniel has 7 rapid-fire questions for Mark, digging into what motivates and inspires him.Join them in this fireside chat and get the personal story behind the headlines.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow MarkLinkedIn: linkedin.com/in/markpjung Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode hits a little different, featuring Daniel’s guest appearance on the Social Pros podcast. Discover his secret sauce to LinkedIn marketing.Daniel joined hosts Jay Baer and Adam Brown and opens up the Marketing Millennials playbook. You’ll hear why Daniel believes B2B companies need to separate their goals, why hooks matter so much, and why feedback is less important than performance.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comListen to the full podcast episode here: https://pod.link/1527434899Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring.He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markpjung Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com