The Marketing Millennials

How do you create a campaign worthy of breaking the internet?  Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy.Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies.Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience. From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience. Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging00:04:21 - The Power of Evergreen Marketing00:05:44 - Maximizing Email for Direct Response Marketing00:09:39 - Launching Matthew McConaughey's Evergreen Product00:12:13 - Mastermind Membership: Personal Development and Business Tactics00:20:43 - Overcoming Mental Blocks in Marketing00:24:45 - Breaking Down Marketing: Attention and Nurturing00:26:28 - Discovering the Best Marketing Channels00:33:25 - The Power of Email Marketing Follow Kari: LinkedIn: https://www.linkedin.com/in/karikeating111/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

How can marketers become better leaders and avoid burnout? Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace.Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks! 00:00:02 - Pivoting Careers: A Podcast Journey00:00:47 - From Marketing to Leadership Development00:03:05 - The Key to Effective Leadership00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders00:08:16 - Authentic Leadership: Remembering Who You Are00:13:40 - Regulating Emotions: Feel, Don't Judge00:23:40 - Building Relationships with Other Leaders00:27:00 - Overcoming Imposter Syndrome and Fear00:32:13 - Embrace Your Unique Leadership Style00:35:05 - Showing Up Authentically Follow Hana: LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.comWistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Struggling to improve your marketing and sales alignment game? You’re not alone. In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing. Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy? Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing! 00:00:03 - Google's Steve Armenti Shares Marketing Journey00:03:39 - The Human Side of B2B Marketing00:06:12 - The Evolution of B2B Personalization00:09:18 - The Importance of Account Personalization in ABM00:14:47 - The Key to Personalized Marketing00:23:30 - The Broad Power of Generative AI00:28:14 - Investing in Brand to Capture Your Market00:30:08 - The Power of Storytelling in Marketing00:31:21 - The Art of Marketing Creativity00:34:17 - Personalizing Experiences with Experiential Marketing00:36:24 - The Importance of Marketing and Sales Alignment00:38:47 - The Evolution of B2B Marketing Follow Steve:LinkedIn: https://www.linkedin.com/in/stephenarmenti/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack.Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness.KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter most to your brand.From getting past your preconceived notions on attribution to unlocking the key to winning over TikTok users everywhere, tune in for these expert insights you won’t wanna miss! Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game.Visit stateofaudio.com to learn more. Follow KT:LinkedIn: https://www.linkedin.com/in/ktmcbratney/ Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyyepez/ Follow JT: LinkedIn: https://www.linkedin.com/in/jtbarnett/ Follow Nancy:LinkedIn: https://www.linkedin.com/in/nancyharhut/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Experiential Designer and Expedia's Global Events and Experiences Manager, Kim Trieu, explains the power of creating brand experiences that inspire and connect with consumers. She discusses the importance of going beyond social media buzz to create meaningful moments. Kim also highlights the value of fostering creativity within a team and provides tips for beginners in experiential marketing.

Andrew Maff, founder of Blue Tusker, discusses the challenges of tracking attribution in e-commerce, the importance of conversion rate optimization, and the benefits of selling on Amazon. He shares tips for successful customer acquisition and the key elements every e-commerce site should have. They also explore the concept of omnichannel marketing and strategies for diversifying e-commerce marketing channels.

Melina Palmer, an expert in the psychology of consumer behavior, and Mark Jung, the VP of Nextiva's Marketing department, discuss the subconscious mind's power in decision making and its influence on behavior. They also dive into the importance of engaging marketing strategies, the role of writing in marketing, and building HubSpot Academy.

Paul Suchman, CMO at Audacy, Inc., discusses the power of audio media consumption in marketing. He highlights the scientific tracking abilities of audio advertising and offers tips on investing time and resources into podcasting. Paul emphasizes the effectiveness of organic and authentic advertising efforts and the trust people have in audio as a medium. He also explores the challenges faced by marketers without ownership of a revenue number and the growing popularity of podcasts.

Samantha Rideout, a product marketer, shares insights on the importance of creating an Ideal Customer Profile (ICP) for optimizing marketing efforts. Benefits include efficient budget allocation, personalized sales journeys, consistent messaging, and harnessing internal voices. Discover how defining your ICP leads to targeted marketing strategies.

Explore the world of content marketing with industry experts discussing writer's block and the importance of simplicity in marketing. Learn tips for overcoming writer's block and spreading ideas effectively through simple copy. Discover the significance of genuine customer care in creating a strong brand.