Snoop Dogg's Genius Move Joining LinkedIn for Personal Branding

Snoop Dogg's decision to join LinkedIn is a strategic move to diversify his brand and master the business side of his career. By being on LinkedIn, Snoop Dogg can connect with investors, potential sponsors, and business professionals who can help him in his journey. LinkedIn offers a segmented audience of business professionals, unlike platforms like TikTok. This move highlights the importance of building a personal brand beyond one's career and the need to stay relevant by pivoting to new platforms. LinkedIn also provides opportunities for thought leadership and speaking engagements at conferences, making it an ideal platform for Snoop Dogg's long-term goals.