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The Marketing Millennials
188 - Social Media’s Best Strategy Secrets, with Ish Verduzco
Aug 24, 2023
Ish Verduzco, the whiz behind a16z crypto's online prowess, shares social media strategy secrets, including setting goals, finding your brand's voice, and understanding your audience. They discuss the do's and don'ts of hopping onto a new platform and crafting viral posts. The importance of the algorithm and maintaining consistency in brand communication is highlighted.
42:06
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Quick takeaways
- Specialization and collaboration are crucial for effective social media management.
- Understanding the target audience and providing valuable content are key in social media marketing.
Deep dives
Social media management: The evolution and challenges
The speaker reflects on the changes and challenges in social media management over the years. In the past, social media managers were expected to handle all aspects of marketing, from analytics and growth to content creation and community management. However, there has been a shift towards specialization and recognizing the need for specific skill sets within social media teams. It is important for social media managers to focus on their strengths and collaborate with others for tasks that require different expertise. By doing so, they can effectively manage social media channels and drive growth.
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Discover
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