Join Gauthier Le Meur, meme maestro and co-founder of Alongside, alongside Ish Verduzco, A16Z crypto's Social Lead, as they unlock the secrets of social media success. Discover how to attract a following while staying true to yourself. They delve into turning personal passions into viral hits, the role of humor in content creation, and the importance of authenticity versus algorithm play. Learn to build trust in the DeFi space and craft a relatable online persona that resonates with your audience.

Ish Verduzco, the whiz behind a16z crypto's online prowess, shares social media strategy secrets, including setting goals, finding your brand's voice, and understanding your audience. They discuss the do's and don'ts of hopping onto a new platform and crafting viral posts. The importance of the algorithm and maintaining consistency in brand communication is highlighted.