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Finding Marketing Jobs and Venturing into the Tech Industry
They discuss their early experiences in finding marketing jobs and how they eventually ventured into the tech industry. They emphasize the importance of understanding the audience and unique value proposition in social media and marketing. They also talk about the strategy of targeting specific profiles and branching out to a larger audience to engage with and deliver tailored content. The chapter concludes by highlighting the significance of content, audience understanding, and value proposition as the foundation of social media growth.