The Marketing Millennials

187 - How to Create a Rock-Solid Organic Content Strategy, with Savannah Jordan

Aug 17, 2023

33:27

Snipd AI

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing. They discuss the misconceptions surrounding selling in the digital age and the importance of an organic foundation before investing in ads. Savannah also shares insights on organic advertising on TikTok and Instagram, and provides tips for creating an effective organic content strategy.

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Quick takeaways

Organic marketing involves connecting with the audience on a personal level and showcasing your product as a unique solution to their needs.

Selling in organic marketing goes beyond promoting a product; it involves showcasing the problem and positioning your offering as a unique solution.

Deep dives

The Power of Great Organic Marketing

Great organic marketing is about connecting with your audience on a personal level and showcasing your product or service as a unique solution to their needs. By creating content that resonates with your target audience and makes them want to engage and consume more, you can build a strong brand that people can't live without.

Introduction

2min

The Speaker's Marketing Journey

4min

Misconceptions and Definition of Selling Content

3min

Building Trust and Authority Through Subtle Agency Promotion

3min

Understanding the audience for effective content creation

5min

The Importance of Organic Content

16min

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing.

Savannah unpacks what it means to reach an audience and how to connect with them in a way that will place your product front and center in their minds. She clears up the misconceptions surrounding selling in the digital age and explains why simply pushing content out there doesn't cut it.

Then, stay tuned as Savannah unravels the differences in organic advertising on platforms like TikTok and Instagram, explaining exactly why an organic foundation is vital before splurging on those tempting paid ads.

0:00 Intro/Background

1:43 What Makes Great Organic Marketing

5:08 Defining Selling

16:18 Why You Should Invest in Organic Advertising

20:47 Creating an Organic Strategy

24:24 Formats That Work Well For TikTok

28:26 A Hill to Die On

Follow Savannah:

TikTok: https://www.tiktok.com/@itssavannahjordan?lang=en

Instagram: https://www.instagram.com/savannahjordan

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68