187 - How to Create a Rock-Solid Organic Content Strategy, with Savannah Jordan
The Marketing Millennials
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The Importance of Organic Content
The speaker emphasizes the significance of organic content in marketing strategies, stressing that businesses should prioritize mastering their organic strategy before investing in paid advertising. They discuss the relationship between organic content and paid ads, highlighting the trustworthiness and direct feedback obtained through organic content. The chapter also mentions leveraging platforms like TikTok for free visibility and provides insights on the key pieces required for an organic content strategy.
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