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The Marketing Millennials

Latest episodes

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Oct 13, 2022 • 7min

Fireside Chat: Sheeta Verma, Startup Marketer

Daniel has 7 questions for Sheeta to dig a little deeper into what motivates, inspires and drives this Swiss Army Knife of startup marketing.Join them and get to know Sheeta a little bit better.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Sheeta:Twitter: https://twitter.com/sheetavermaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
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Oct 11, 2022 • 32min

114 - How To Be A Scrappy Marketer With Sheeta Verma

Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs.Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer.You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Sheeta:Twitter: https://twitter.com/sheetaverma: Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
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Oct 6, 2022 • 11min

113 - 7 Questions For Corey Haines, SaaS Marketer

7 questions, 7 answers. Daniel comes at Corey with his quickfire round of questions that reveal some surprising answers.And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Corey:LinkedIn: linkedin.com/in/corey-hainesTwitter: https://twitter.com/coreyhainescoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
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Oct 4, 2022 • 39min

112 - Corey Haines Opens The Saas Marketing Playbook

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook.As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most.Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Corey:LinkedIn: linkedin.com/in/corey-hainesTwitter: https://twitter.com/coreyhainescoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro04:23 The Race to Succeed07:56 Solving The Annual Subscription Problem08:26 The Magic of SEO13:44 Uncovering The Goldmine16:57 Exposing Your Insides22:11 Get Everyone Talking23:20 The Marketing Hill I’d Die On Is…30:14 The Danger of Averages30:48 You Can Handle The Truth
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Sep 27, 2022 • 35min

111 - How to Write Copy That Sticks, With Dakota Robertson

Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook.Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following.Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas,And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Dakota:LinkedIn: linkedin.com/in/dakota-robertson-a00bba133Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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Sep 22, 2022 • 40min

110 - Josh Spector: The Secret to Writing Killer Newsletters

From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication.Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business.He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Josh:LinkedIn: linkedin.com/in/thatjoshspectorKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00 Intro02:26 Newsletters As Value Delivery08:31 How to 3X Clicks On Your Ads11:58 Action is Valuable16:17 Getting Differentiation20:28 Don’t Fool Yourself25:30 Newsletters As A Trend27:51 Write About What You Want, But Be Specific28:58 Who I Read
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Sep 20, 2022 • 59min

109 - How to win on TikTok with JT Barnett

How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live.In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page.You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow JT:LinkedIn: linkedin.com/in/jtbarnettKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsIntro: 0:00Hockey Pro to Content Pro: 2:30TikTok Teacher: 4:12Long Term Vs Trend: 5:23The Second Question You Ask: 10:44Brands That Inspire: 15:11Make The Switch: 19:12Geo-tagging: 28:55Go Hard For Authenticity: 31:34Organic Content For The Win: 44:14
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Sep 15, 2022 • 36min

108 - Danny Miranda is Taking Over the Podcast Game

Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all.Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since.You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Danny:LinkedIn: linkedin.com/in/dannymirandaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00: Intro02:36: The Repurposing Playbook06:25: Consume to Create09:46: Know The People at The Party13:30: Setting Yourself Up For The Journey18:04: Ten Year Overnight Success25:18: Cross Platform Opps For Authors28:45: One to Watch31:06: Consistency For Success32:08: No Limit Mindset
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Sep 13, 2022 • 44min

107 - Why Personalization Is The Secret Behind Selling

Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook. From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast.Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound.You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Alex:LinkedIn: linkedin.com/in/alexalleyneKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00 intro1:25 Entrepreneur From The Start6:05 Just Pick Up The Phone15:40 The Three Core Pillars You Need to Consider20:08 The Cell Phone Challenge24:36 A Marketing Hill To Die On27:47 When Hard Work Just Feels Like Passion30:41 That One Piece of Advice34:06 Commit to Mastery39:04 Who Are You Talking To?
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Sep 8, 2022 • 50min

106 - Content Marketing, SEO, And Long Form Blogs, With Tracey Wallace

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You’ll also hear Tracey’s spicy take on why content marketing is chaos.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00: Intro4:41: Battling The Headwinds Through Repurposing10:20: Long Form Strategy Process13:48: The Difference Between Reading And Scanning16:25: The Challenge of Google Drive18:50: Going Against The Clock22:44: Content Marketing is Chaos25:09: All Of Us Are Nicer To People We Trust30:21: The Internet Might Just Lie36:46: Experimenting With Content AI

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