The Marketing Millennials

Shelley Pratt, the driving force behind Infiniti Media's communications, discusses the power of inquiry, data-driven decision making, leadership skills, standing out in a competitive market, and the impact of self-talk on marketing insights.

How does TV advertising differ from digital ads? In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work.Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play? Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.  0:00 Intro/Background4:57 Market and Out-of-Market Consumers8:53 Understanding Target Audience16:40 Short-Termism20:43 Metric Methodologies22:43 Testing Out TV Ads29:32 A Hill to Die On34:38 Why You Should Test Other Channels Follow Angela: Website: https://www.marketingarchitects.comLinkedIn: https://www.linkedin.com/in/angelamvoss/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What does it mean to be a creative director?Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns. She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you. Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.  0:00 Intro/Background3:09 What Does it Mean to Be a Creative Director5:05 Making Great Ads10:08 Thinking About Copy14:07 Aligning Ads to Landing Pages19:00 Ads Carly’s Most Proud Of21:26 Creating a Brief26:29 A Hill to Die On Follow Carly:LinkedIn: https://www.linkedin.com/in/carlylieberman/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this solo pod, Daniel reveals his top 7 tips for creating content that absolutely slaps. Hear his best advice for generating lasting social media content that’s sure to grow your audience, including advice Daniel’s applied to cultivate his own following. And tune in to discover why he believes you shouldn’t just be focused on creating content, but on engaging directly with your audience. Want to grow your following? Then you won’t want to miss this episode! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions. Alexa dishes on her journey with Jenni Kayne from its scrappy marketing beginnings to revamping the company into a multi-million dollar business. She emphasizes how lifestyle imagery and product placement play crucial roles in their content strategy, giving customers a glimpse into how Jenni Kayne fits seamlessly into their everyday lives.Eager to maintain cohesion across channels? Alexa's got you covered! She's also divulging the secret sauce to balancing immersive in-store experiences with e-commerce's digital nature and sheds some light on how to pick the right influencers and determine which third-party attribution systems might not be the best fit. 0:00 Intro/Background2:53 Creating Content That Converts6:19 Concepting12:00 Changing Content with Scale15:35 What Makes Great Content19:24 Maintaining Cohesion22:30 Working with Influencers25:48 A Hill to Die On28:45 Follow Us Check Out Jenni Kayne: https://www.jennikayne.com Follow Alexa: LinkedIn: https://www.linkedin.com/in/alexaritaccoInstagram: https://www.instagram.com/alexaritacco Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle? Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships.  She and Daniel break down the intersection between social media and celebrity and discuss how reality show contestants keep their engagement alive over time. Courtney also explains why reality TV influencers must become a brand themselves in order to attract brand partnerships and why video content is vitally important to any influencer. Plus, find out what marketing hill she and Daniel both would die on. 0:00 Intro/Background1:49 How Reality TV Partnerships Work3:50 Keeping Influence Alive7:50 Aligning Content to Brands18:00 Brand Platforms22:00 Sample Campaigns26:15 A Hill to Die On30:25 Follow Us Follow Courtney: Website: https://www.courtneybagby.comInstagram: https://www.instagram.com/littleredmgmt/?hl=en  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Daniel’s back for another solo pod, and this time he’s revealing the top 15 things he wishes he knew before embarking on his marketing career. If you’re an aspiring marketer or just beginning your marketing career, you won’t want to miss this ep. Daniel’s unpacking his greatest insights over the course of his career, including tips like why you should invest in studying behavioral psychology, how to enlist the help of a mentor, effective ways to network, and much, much more—so that you can make the most out of your marketing career today! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

How do you grow a brand? And what should you be concerned about during various stages of company growth? John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they chat about the pros and cons of creating unsponsored content and explain why growing a podcast audience is so challenging. And, prepare to have your minds blown with the marketing hill that John would die on. It’s either a brilliant answer or a skilled attempt at cheating the system— you be the judge!0:00 Intro/Background5:17 What Brands Should Be Doing13:55 When to Grow Your Brand23:16 Unsponsored Content30:00 Growing a Media Property34:10 Organic Growth39:30 Short Form Content45:15 A Hill to Die OnFollow John: Newsletter: https://www.thedivenewsletter.comPodcast: Modern CommerceLinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? Tweeting Xeeting?— on the app. Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel.Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Neal O'Grady, Co-Founder of Demand Curve and Bell Curve, shares tips on scaling your personal brand using platforms like LinkedIn and Twitter. Learn about the secrets of the LinkedIn vs. Twitter algorithm and why having a high follower count is valuable. They discuss the importance of personal branding, effective cross-channel customer engagement, and compare different social media platforms for networking and personal branding. They also explore the evolution of incentivization in marketing and the challenge of justifying decisions and evaluating data.