The Marketing Millennials

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing. He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made. Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features. 0:00 Intro/Background2:39 The Three Axioms of Content Marketing20:29 How to Think About Content Marketing25:00 Mid Funnel Advertising30:30 Lead Generation34:30 A Premise in Action37:18 A Hill to Die On Follow Tommy: YouTube: https://www.youtube.com/@thecontentstudioofficialWebsite: https://www.thecontentstudio.com  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this engaging discussion, Steven Vigilante, Head of Growth & Talent for rapidly rising beverage brand Olipop, shares insights into the brand's phenomenal expansion. With a surge from 8 to 20,000 stores in just six months, he explains how they leverage TikTok and celebrity influencers for marketing success. Steven dives into omnichannel strategies that integrate social media with retail, and he emphasizes the importance of resonance over traditional health messaging. Don't miss his passionate take on the one marketing hill he would die on!

How does one of the world’s most influential companies think about marketing? HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators. Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything. 0:00 Intro/Background1:30 Creating Great Media4:20 Considering Creators9:46 Podcasting is Hard13:30 The Media Funnel Parts16:35 Qualitative Data Tracking22:00 HubSpot Marketing22:20 Words of Advice25:20 The Hiring Criteria30:46 A Hill to Die On33:23 Follow UsDiscount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agendaFollow Kipp: Marketing Against the Grain PodcastTwitter: https://www.twitter.com/KippbodnarLinkedIn: https://www.linkedin.com/in/kippbodnar Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Which product makes you more likely to buy it? A bag of chips that says, “90% Fat-Free” or a bag of chips that says, “Made With 10% Fat”? Sure, the answer seems like it’s obviously the first option, but can you explain the reasons why? Melina Palmer can, and as a behavioral economist, she’s here to explain why we buy the things we buy in this episode from the archives. As the podcast host of “The Brainy Business; Understanding the Psychology of Why People Buy,” Melina discusses the ways science can be used to unlock the consumer decision-making process and unleash the key to your business’ success.She and Daniel talk about how behavioral science utilizes economics, psychology, and neuroscience to reveal the secrets behind the subconscious decisions we make on an everyday basis.  Follow Melina: Website: https://www.thebrainybusiness.comPodcast: https://thebrainybusiness.com/why-behavioral-economics/# Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this solo episode, Daniel’s taking the time to hash out his best advice for marketing, and this time he’s explaining the best ways to think about producing content. Why should you think of content as a product? And why is it important to invest in the content you produce? For that and more advice, tune in. Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.  Her personal motto? Create hype, demand, and legacy. Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy. Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).0:00 Intro/Background3:35 Approach to Marketing6:30 Launching a Brand11:10 What Good Looks Like16:20 Taking Risks22:17 Favorite Past Campaigns30:41 A Hill to Die On32:55 Follow Us Follow Charlotte: Website: https://tfr.agencyLinkedIn: https://www.linkedin.com/in/charlotte-mair/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray. It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a successful D2C e-commerce brand.  Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience.And you didn’t think she’d really leave without spilling the tea and how she and Daniel met, did you?  Follow Ari:Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294LinkedIn: linkedin.com/in/arimurray Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes? Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers. Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?  0:00 Intro/Background5:01 Cold vs. Warm Emailing8:00 Cold Email Process12:23 Using Marketing as a Salesperson16:30 Marketing Pain Points20:10 Defining ABM26:30 Building Marketing Relationships31:25 A Hill to Die On Follow Vin: LinkedIn: https://www.linkedin.com/in/vinmatano/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Should you be concerned if your content doesn’t appeal to everyone?  According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience. David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on. 0:00 Intro/Background4:07 Scaling Niche Companies11:39 Scaling Organically21:00 Growth Levers for Scaling BarBend29:14 A Hill to Die On Learn More About BarBend:https://www.barbend.comhttps://www.breakingmuscle.com Follow David:Instagram: https://www.instagram.com/davidthomastaoTwitter: https://www.twitter.com/d_taoLinkedIn: https://www.linkedin.com/in/datao/Email: david@barbend.com Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless.Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success. She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying.0:00 Intro/Background3:50 User Research8:00 Challenges to Research10:00 Is User Research Useless?15:01 A Hill to Die On17:00 Words of Advice24:00 Freelancing28:39 Who Inspires You?Follow Adrienne:LinkedIn:linkedin.com/in/adrienne-barnes-2001Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingAnd thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com