The Marketing Millennials 178 - How Olipop Became a Household Brand, with Steven Vigilante
Jul 19, 2023
In this engaging discussion, Steven Vigilante, Head of Growth & Talent for rapidly rising beverage brand Olipop, shares insights into the brand's phenomenal expansion. With a surge from 8 to 20,000 stores in just six months, he explains how they leverage TikTok and celebrity influencers for marketing success. Steven dives into omnichannel strategies that integrate social media with retail, and he emphasizes the importance of resonance over traditional health messaging. Don't miss his passionate take on the one marketing hill he would die on!
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