From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation.
Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi.
And don’t miss out on hearing the one marketing hill Steven swears he would die on.
0:00 Intro/Background
4:30 Marketing at Olipop
9:10 Inspiration from Big Soda
11:48 Utilizing TikTok
14:40 Advice for TikTok Marketing
18:20 Omnichannel Marketing
24:33 In-Store Marketing
28:40 A Hill to Die On
31:23 Follow Us
www.olipop.com
Follow Steven:
LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/
Twitter: https://twitter.com/savigilante
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
