178 - How Olipop Became a Household Brand, with Steven Vigilante
The Marketing Millennials
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Building Olipop: Strategies for Success
This chapter chronicles the rise of Olipop in the competitive beverage industry, highlighting key strategies for product-market fit and effective cultural marketing. The speakers emphasize innovative partnerships, particularly in media placements, and the significance of resonating with consumers through nostalgia and taste rather than traditional health-centered messaging. They also discuss navigating TikTok to foster engagement and visibility, illustrating the power of influencer marketing and authentic content in the digital landscape.
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