The Marketing Millennials

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless.Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success. She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying.0:00 Intro/Background3:50 User Research8:00 Challenges to Research10:00 Is User Research Useless?15:01 A Hill to Die On17:00 Words of Advice24:00 Freelancing28:39 Who Inspires You?Follow Adrienne:LinkedIn:linkedin.com/in/adrienne-barnes-2001Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingAnd thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What insights could a college dropout turned growth marketer have to give about marketing?  Turns out, quite a lot. Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme? If you want to build an actual connection with a loyal base of customers, then your content has to provide something of value for them— it can’t just be noise or mindless noise. Always strive to create content that adds some type of value which will be enhanced when people eventually convert to your product. To hear that and more of Ryan’s insights, check out the pod.  0:00 Intro/Background2:30 Using TikTok to Drive Offline Events6:24 Short Form Content             17:00 B2B Content Strategy28:40 Quality vs. Quantity33:30 A Hill to Die On37:11 Find Us Follow Cold Plunge Studios: https://www.coldplungestudios.com Follow Ryan:LinkedIn: https://www.linkedin.com/in/ryanjboswell/Email: ryan@bozxdigital.com Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What’s the secret sauce to scaling and growing companies? According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns.Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages. Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth.If you’re looking to scale, you won’t wanna miss this one.  0:00 Intro/Background1:45 From Cop to Growth Marketer3:20 Scaling Businesses7:00 Great Facebook Ads10:55 Ad Targeting13:40 AOV 16:00 High Converting Land Pages20:32 Predicting What Works22:50 A Hill to Die On27:15 Word of Advice Follow Torii: Website: https://www.dreamlabsagency.comLinkedIn: https://www.linkedin.com/in/torii-rowe-782a0a161/Twitter: https://www.twitter.com/toriirowe Check Out Manssion Jewelry:https://manssion.com Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer. Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy.Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one! 00:00 Intro/ Background03:47 The Two Smart Things Jay Baer Did09:36 Opposite of Logical18:00 Customers in the Wild26:27 Tequila/Insta Dissection31:37 One Thing Jay Baer Would Tell You34:30 Who to Pay Attention To35:16 How to Create Great ContentFollow Jay:LinkedIn: linkedin.com/in/jaybaerTwitter: twitter.com/jaybaer Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.  From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers. Plus, what’s the one marketing hill Jazz and Jamil would die on? Tune in to find out! 0:00 Intro5:24 Expanding Yellow Beauty7:00 Creating the Website12:30 Lessons from Shopify15:00 Entrepreneurship Lessons28:00 Aligning with Business Partners39:40 A Hill to Die On42:36 Find Us Follow Yellow Beauty:https://www.yellowbeauty.com Follow Jamil:LinkedIn: https://www.linkedin.com/in/jamilbhuya/Website: https://www.burgersnfriesforever.com  Follow Jaz:LinkedIn: https://www.linkedin.com/in/jazfenton/Twitter: https://www.twitter.com/Jazyfent Follow Ari: Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294 Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

On this week’s pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising. What should a marketing plan look like when you’re dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs all in the same basket? Then, Jackie and Daniel discuss the more annoying aspects of lead generation, including why bickering over attribution is so common within marketing and how marketers can step outside of that singular and self-destructive mindset and start taking ownership over pipeline generation.0:00 Intro/Background3:20 Working with Budget Cuts6:20 Setting Up a Marketing Plan10:07 Paid Advertising22:23 The Role of Marketing28:50 A Hill to Die On Follow Jackie: LinkedIn: https://www.linkedin.com/in/thejackiehermes/Instagram: https://www.instagram.com/thejackiehermes/Website: https://accelitymarketing.com/contact/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

How does a self-proclaimed science nerd approach marketing? By using the scientific method, of course!Peter Mahoney, author of “The Next CMO,” sits down to talk with Daniel about his unique and incredibly analytical approach to marketing tactics.  Learn why constant testing is the glue holding a marketer’s success in the balance and why you should always come equipped with a concrete set of goals for your marketing plan, including metrics, targets, and milestones.Then, Peter unveils his top tip for aspiring marketers— and why talking to your finance department should be your top priority.   0:00 Intro/Background3:51 Testing Your Hypothesis6:05 Setting Up a Plan13:43 Understanding Data19:15 Selling a Marketing Plan24:10 Justifying Brand Campaigns31:42 A Hill to Die On36:11 Where to Find Us Find Peter: LinkedIn: https://www.linkedin.com/in/pemahoney/Podcast: The Next CMOBook: The Next CMO Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?  Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more.Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit. If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Dying to understand how to effortlessly increase your sales and conversion rates? Then this episode’s for you.  Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics. Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat. 0:00 Intro/Background3:12 The Digital Marketing Playbook6:26 Breaking Down Ad Channels16:15 Distinguishing Purchasing Intent20:42 Moving the Point of Conversion25:03 Retaining Customers30:34 A Hill to Die On32:56 Words of Advice Follow Pete: LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/Unbounce: http://unbounce.com/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth. As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade. He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.  0:00 Intro/Background3:24 Paid Advertising Landscape14:55 Using Creators18:48 Finding the Right Creators24:25 A Hill to Die On28:06 Words of Advice Follow Yoann:LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=ukTwitter: https://twitter.com/yoannpavy Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com