The Marketing Millennials
Create a Seamless Customer Experience
Aug 31, 2023
Jay Baer, an accomplished marketer with a proactive stance, discusses the necessity of speed in customer experience and marketing, the optimal approach to content generation, the significance of engaging in conversations with clients, and the substantial emphasis marketers should place on customer retention. They also explore the importance of relevancy in marketing and debunk the myth of shrinking attention spans. Additionally, they discuss the rise of TikTok in marketing and its opportunities for brand-consumer interactions.
39:17
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Quick takeaways
- Relevancy is crucial in marketing as it creates time and attention by tailoring marketing to consumer's needs.
- Speed is increasingly important in customer experience and marketing, with responsiveness being a key factor for improving customer experience and brand value.
Deep dives
The importance of relevancy in marketing
Relevancy is crucial in marketing because it creates both time and attention. If marketing is not working well, the root problem is often lack of relevance for consumers. The key is to make marketing more specific and tailored to the consumer's needs.
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