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Create a Seamless Customer Experience

The Marketing Millennials

CHAPTER

The Importance of Speed and Responsiveness in Marketing

This chapter explores the significance of speed and responsiveness in marketing, discussing the escalating customer expectations and the findings of a research study showing the impact of responsiveness on brand value. It also delves into the challenge of maintaining speed while preserving authenticity in customer interactions and the use of chatbots and AI to quickly handle customer issues.

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