Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Learn how to build an audience of future buyers with Katelyn Bourgoin. Topics covered include spotting social media trends, cognitive biases, connecting on social media, and capturing audience attention.

Bob Moesta, an advocate of the Jobs-To-Be-Done theory and President & CEO of The ReWired Group, discusses customer personas, understanding customer needs, aligning marketing with consumer use, decoding true consumer intent, the power of stories in selling, and the unseen forces driving purchases. He also shares insights on picking a winning selling strategy and finding the right employees.

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast.Turns out, there's a winning formula that turns any trailer into a blockbuster smash hit.And today, Phill reveals what it is.He's spent way too long watching trailers, and way too much money creating his own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.- Blindsight book https://www.popneuro.com/book- How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A- Auralnauts backing music: http://bit.ly/3TWGeGe- Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.Topics Covered:(00:00) - – Intro (02:31) - – “The Banana Distribution”: How to decode your customer's buying patterns (09:33) - – Forget the 80/20 rule: Learn the real customer distribution (12:59) - – Are overspending on the wrong customer segment? (19:36) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior (22:22) - – Should loyalty and retention be your Holy Grail? (25:26) - – How to smell the BS in marketing reports (30:34) - – Wiemer’s 3 evidence-based marketing resources ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

In this podcast, Erika Klics shares her no-bullshit battle plan for landing top-tier marketing roles. Topics covered include job search strategies, showcasing strengths, leveraging success stories, and the importance of an assertive mindset. She also discusses the fallacy of the 100% fit, the golden question to ask in an interview, and essential job seeker resources. The podcast emphasizes the importance of introspection, taking action, documenting accomplishments, and elevating resumes for success in the competitive job market.

Joe Pulizzi, the man who wrote the playbook, shares his no-BS steps to dominate content marketing. Topics covered include spotting real content creators, embracing uniqueness, quality vs. quantity debate, finding your target audience, grasping audience needs through the 'listening post' tactic, crafting a unique content mission, picking the perfect platform, prioritizing finances, and monetizing content.

This podcast explores the challenges of podcasting, including balancing a full-time job with a side hustle, the value of research and podcast marketing, staying informed and side hustling without quitting your job, side projects and podcast advertising, the financial aspects and sacrifices of podcasting, and finding fulfillment in your work.

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.Topics Covered:(00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles) (04:41) - What is evolutionary psychology? (07:47) - Rational vs. irrational: what it means for marketing pros. (08:57) - Upside vs. downside bias (12:33) - Humans are built to be tribal (15:49) - Why stories help us to survive (20:22) - The best thing you can do to really understand your customers (23:51) - Don't do this when doing market research (31:05) - Why humans always need to pick a side (32:31) - Why conspiracy theorists and Mercedes drivers have in common. (35:41) - Why it sometimes makes sense to make things harder to get (37:55) - The "Pretty Woman" effect or why we're willing to suffer for the group (42:10) - Your editorial tone can't be accidental ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off.Topics Covered:(00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging (03:01) - Can good copy fix any conversion issues? (05:51) - The subtle difference between conversion copywriting and direct response. (10:13) - Step 1: Get in the buyer's mindset (17:34) - The 12 brand archetypes (18:37) - Louis' pet peeve about Apple as marketing case study (20:06) - Step 2: Which brand archetype to choose (23:22) - Pay attention to what's NOT being said (27:14) - Step 3: Get inspired by celebrities or brands (30:18) - What's a strategic narrative? Definition and examples. (37:17) - Resources mentioned by Eden ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even in an AI-dominated world. Vicky emphasizes the significance of micro books, going beyond short-lived blog posts and offering an in-depth exploration of ideas. She shares her belief that a good book should challenge readers' thoughts and offer fresh perspectives. She believes writing isn't about perfection, but starting, accepting initial drafts, and improving over time.This is not your typical writing 101 - it's a heart-to-heart about the art and soul that AI just can't touch.Topics Covered:(00:00) - How to Write a Business Book with SOUL (AI Can't Touch This!) (02:28) - Don't write a book if... (07:00) - Step 1: Figure out what YOU want to say (the author's journey) (10:12) - Don't forget to add this element to your business book (12:52) - The one question to ask to figure out your point-of-view. (14:00) - Step 2: Who's going to read that book? (The reader's journey) (18:35) - Step 3: Figure out the reader's journey structure (21:17) - Step 4: 3 surprising ways to beat writer's block (25:05) - Chapter 9 (31:55) - How long does it take to write a book? If you've got 20 minutes a day, you can write a book (33:30) - Step 4: What to do once your first draft is done (34:49) - Step 5: Editing your book (36:18) - Step 6: The group of people who must read your draft, especially when you can't afford an editor (38:36) - The 10-minute trick to handle "harsh" feedback (39:50) - What's the point of writing a book now that we have AI tools? (44:00) - Vicky's recommendations ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘