Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Rosey Davidson, Founder and CEO of Just Chill Baby Sleep, shares her journey of growing a successful infant sleep consultancy. Topics covered include identifying the right audience, adapting to market changes, leveraging targeted marketing, agility in responding to market demands, building relationships with influencers, and understanding and nurturing your audience.

Richard Shotton, a pioneer in applying behavioural science to marketing, discusses the power of human biases, the importance of specificity in marketing, breaking conventions, the declining use of humor, and the various psychological biases marketers should be aware of.

Meet Erica Schneider, the force reshaping marketing with her authentic, no-BS approach. Topics include pitfalls of online templates, being yourself in a world of fakes, pushing through fear to post, discovering true talents, winning the internet with writing, and crafting the perfect pitch.

Lottie Unwin, Founder of Up World & Brand Hackers, discusses setting up a marketing community for connection and networking, rather than sales. She shares her successful organic growth plan and the importance of honesty on LinkedIn. Topics also include revenue streams, career history, confidence, and renaming the company.

From starting a business with just $250 to turning it into a multi-million dollar brand, Simone Bruni shares her journey and the power of storytelling in marketing. They discuss the unique challenges and successes of the demolition industry, including the importance of branding and marketing in old-school industries. Simone also offers tips for growing your business and emphasizes that diversity is a strength, not a weakness.

Jonathan Goodman, Founder of Personal Trainer Development Center and Author of Ignite the Fire, shares how he turned his struggling business around by focusing on personal branding, embracing the basics, and staying consistent. He reflects on the mistakes of chasing profits without a plan and the importance of reinventing success. They discuss the challenges of running a small business, alleviating payroll concerns, and the mistake of focusing solely on online education. The speaker also emphasizes the process of hiring skilled individuals and trusting their abilities.

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. Topics Covered:(00:00) - Intro (03:59) - The story of the 1-Page Marketing Plan (07:09) - Business people and marketers should do… less marketing? (11:11) - The process of writing a book (15:41) - Allan’s simple email marketing strategy (20:17) - Your marketing is part of your product (22:39) - What do we mean providing value? (27:30) - Niching down (30:22) - The difference in caliber between clients (34:29) - How do you buy back your time? (44:49) - Getting yourself out of the delivery (53:10) - End ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

Discover the techniques and strategies to excel in public speaking, including the importance of staying true to oneself, investing in skills, self-evaluation and growth, creating an alter ego, voice modulation, understanding the fear of public speaking, and recommended resources for improvement.

Learn from Jonathan Stark how to run a $400k business working just 3-5 hours a week and why time is more valuable than money. Discover his journey from consulting to coaching, the torture of making email lists, and the benefits of using AI in your work. Plus, get insights on technology, advice for startups, and the patterns you'll fall into after writing every day.

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. Whether it’s SaaS, marketing, or eCommerce, there are universal obstacles they all have to overcome. Corey Haines is the Co-Founder of Conversion Factory which, in their own words, is ‘the only product marketing agency for growing SaaS teams accessible on a subscription.’ He’s an impressive guy with an extensive career in marketing, and most importantly, he cuts through the bullsh*t, and he’s not afraid to be open and honest about his entrepreneurial struggles, a breath of fresh air in this ‘grindset’ society.Topics Covered:(00:00) - Intro (03:06) - Are you in danger of burning out? (06:07) - What is the stair-stepping approach to success? (09:49) - Start learning in public (15:32) - No one is a genius, our skill sets are rather imbalanced (19:24) - Have a direct line of communication with your audience (27:50) - Keep going, even when it’s rough (30:27) - Entrepreneurship and survivorship bias (36:38) - You’ve gotta niche down! (40:59) - Can you become a billionaire in a small niche? ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘