Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)
8 snips
Nov 21, 2023 
Jonathan Goodman, Founder of Personal Trainer Development Center and Author of Ignite the Fire, shares how he turned his struggling business around by focusing on personal branding, embracing the basics, and staying consistent. He reflects on the mistakes of chasing profits without a plan and the importance of reinventing success. They discuss the challenges of running a small business, alleviating payroll concerns, and the mistake of focusing solely on online education. The speaker also emphasizes the process of hiring skilled individuals and trusting their abilities.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Reflecting on Firing a Staff Member
02:27 • 8min
The Challenges of Running a Small Business and Alleviating Payroll Concerns
10:25 • 3min
Challenges with Data Overload and External Pressure
12:57 • 2min
The Mistake of Focusing on Online Education
14:56 • 18min
The Process of Hiring Skilled Individuals and Trusting Their Abilities
32:50 • 11min
Ending Conversation and Encouraging Subscription
43:53 • 2min