Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

Nov 21, 2023

Jonathan Goodman, Founder of Personal Trainer Development Center and Author of Ignite the Fire, shares how he turned his struggling business around by focusing on personal branding, embracing the basics, and staying consistent. He reflects on the mistakes of chasing profits without a plan and the importance of reinventing success. They discuss the challenges of running a small business, alleviating payroll concerns, and the mistake of focusing solely on online education. The speaker also emphasizes the process of hiring skilled individuals and trusting their abilities.

47:13

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Episode guests

Jonathan Goodman

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Quick takeaways

Reflect on mistakes, recognize disconnects, and stay humble to revive a dying business.

Leverage personal branding to rebuild relationships, generate organic interest, and attract a larger customer base.

Deep dives

Overcoming Mistakes and Ego

The podcast episode discusses how the CEO of a fitness education business realized the mistakes and ego-driven decisions that led to a decline in profits. They reflect on the importance of recognizing disconnects, learning from mistakes, and staying humble.

The Pitfalls of Hiring Expensive Staff in Small Businesses

01:47

Introduction

2min

Reflecting on Firing a Staff Member

8min

The Challenges of Running a Small Business and Alleviating Payroll Concerns

3min

Challenges with Data Overload and External Pressure

2min

The Mistake of Focusing on Online Education

18min

The Process of Hiring Skilled Individuals and Trusting Their Abilities

11min

Ending Conversation and Encouraging Subscription

2min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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***

He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success.

Topics Covered:

(00:00) - Intro
(03:39) - The Obvious Choice
(05:54) - From fitness mentor to million-dollar empire
(07:25) - Ego, pandemic profits, and lessons learned
(16:02) - The absurdity of chasing profits without a plan
(20:03) - Embrace the basics and stay consistent
(24:04) - One seminar, DVD, or online course at a time
(28:00) - Make yourself the star of your brand
(34:53) - The art of reinventing success
(40:57) - Play your own game to beat Michael Jordan

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

Episode guests