Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)
Nov 21, 2023
Jonathan Goodman, Founder of Personal Trainer Development Center and Author of Ignite the Fire, shares how he turned his struggling business around by focusing on personal branding, embracing the basics, and staying consistent. He reflects on the mistakes of chasing profits without a plan and the importance of reinventing success. They discuss the challenges of running a small business, alleviating payroll concerns, and the mistake of focusing solely on online education. The speaker also emphasizes the process of hiring skilled individuals and trusting their abilities.
47:13
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Quick takeaways
- Reflect on mistakes, recognize disconnects, and stay humble to revive a dying business.
- Leverage personal branding to rebuild relationships, generate organic interest, and attract a larger customer base.
Deep dives
Overcoming Mistakes and Ego
The podcast episode discusses how the CEO of a fitness education business realized the mistakes and ego-driven decisions that led to a decline in profits. They reflect on the importance of recognizing disconnects, learning from mistakes, and staying humble.
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