Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Build an Authentic Social Presence Without Sounding Like a Bro

Dec 12, 2023
Meet Erica Schneider, the force reshaping marketing with her authentic, no-BS approach. Topics include pitfalls of online templates, being yourself in a world of fakes, pushing through fear to post, discovering true talents, winning the internet with writing, and crafting the perfect pitch.
47:35

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • To build an authentic social presence, focus on engaging and compelling the audience by making it about them, not yourself.
  • Being specific in your content and providing solutions to the audience's specific needs helps build trust and generate demand.

Deep dives

The importance of tapping into emotions and making it about the audience

The purpose of online presence is to tap into other people's emotions, make them feel something, and teach them something. It is crucial to understand that people are selfish and care about themselves. Capturing attention means engaging and compelling the audience by making it about them, not the person building the online platform.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner