I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Content at Grizzle and current Co-Founder and Instructor at Power Your Platform, Erica's impact on the industry is undeniable.

With over 3 million words under her belt, she's a revolution in action. Her anti-bro, anti-clickbait stance is not just refreshing; it's a breath of fresh air in a market often clouded by gimmicks.

Topics Covered:

(00:00) - Intro
(04:37) - Bros, barbells, and bullsh*t
(06:05) - The hidden pitfalls of online templates
(08:53) - Branding vs platform
(16:36) - The raw and real guide to being yourself in a world of fakes and sales pitches
(21:57) - How to push through fear and f*cking post something
(24:22) - A no-BS guide to discovering your true talents
(28:19) - From self-discovery to mastering the art of writing
(31:19) - How to win the internet with your writing
(33:28) - Be specific in a world of boring broadness
(35:18) - Double your email game
(37:16) - Crafting the perfect pitch
(39:08) - Balance intent, storytelling, and real engagement
(41:43) - The bold truth about starting before you're ready
(44:17) - Erica’s top three resources
(45:17) - Where can you connect with Erica?

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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Episode highlights

Building a Personal Brand: Engage with Intention and Authenticity

Balancing the Hook and Body for Engaging Content

Importance of Authenticity and Individuality Online

Building Real Relationships and Monetizing