Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast How to Build an Authentic Social Presence Without Sounding Like a Bro
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Dec 12, 2023 Meet Erica Schneider, the force reshaping marketing with her authentic, no-BS approach. Topics include pitfalls of online templates, being yourself in a world of fakes, pushing through fear to post, discovering true talents, winning the internet with writing, and crafting the perfect pitch.
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Ditch the Templates
- Avoid using templates, they stifle your unique voice and prevent you from learning why certain phrasing works.
- Develop your own style to stand out and connect authentically with your audience.
Platform vs. Brand
- The term "personal brand" can feel restrictive and inauthentic for entrepreneurs.
- Focusing on building a personal "platform" can be more appealing and liberating.
Find Your Voice
- To discover your authentic online presence, observe what others are saying and note your reactions.
- Don't be afraid to express your opinions, even if they're controversial, as this can spark engagement.