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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How to Build an Authentic Social Presence Without Sounding Like a Bro
Dec 12, 2023
Meet Erica Schneider, the force reshaping marketing with her authentic, no-BS approach. Topics include pitfalls of online templates, being yourself in a world of fakes, pushing through fear to post, discovering true talents, winning the internet with writing, and crafting the perfect pitch.
47:35
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Quick takeaways
- To build an authentic social presence, focus on engaging and compelling the audience by making it about them, not yourself.
- Being specific in your content and providing solutions to the audience's specific needs helps build trust and generate demand.
Deep dives
The importance of tapping into emotions and making it about the audience
The purpose of online presence is to tap into other people's emotions, make them feel something, and teach them something. It is crucial to understand that people are selfish and care about themselves. Capturing attention means engaging and compelling the audience by making it about them, not the person building the online platform.
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