The Banana Principle: Why Loyalty Programs Are Rotten To The Core

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.

Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.

Topics Covered:

• (00:00) - – Intro
• (02:31) - – “The Banana Distribution”: How to decode your customer's buying patterns
• (09:33) - – Forget the 80/20 rule: Learn the real customer distribution
• (12:59) - – Are overspending on the wrong customer segment?
• (19:36) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior
• (22:22) - – Should loyalty and retention be your Holy Grail?
• (25:26) - – How to smell the BS in marketing reports
• (30:34) - – Wiemer’s 3 evidence-based marketing resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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